NEW YORK CITY // MONDAY, NOVEMBER 24TH 2008 » Hip-hop mogul Sean Diddy Combs recently revealed a new advertisement for his brand new “I Am King” men’s cologne. The rapper/entrepreneur threw a party last night celebrating the new ad’s placement on a huge billboard in Times Square at The Dream Hotel in NY.

Sean “Diddy” Combs said, “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I Am King is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

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Sean Diddy Combs has a new fragrance out, and he’s calling it “I Am King.” The cologne hits stores this December, and guess what else? He plans on using president-elect Barack Obama to promote it, in an effort to “redefine the perception of African Americans.”

Yeah … Obama’s not gonna waste his time with this sh*t. Or at least we hope he doesn’t. Read more at All Hip Hop.

In other Diddy news, we just got an e-mail from CBS telling us about a guest appearance on 2 episodes their hit series, CSI: Miami, that will air sometime in mid-winter. The HNIC of Bad Boy Records will play a prosecutor who butts heads with David Caruso’s character, Lieutenant Horatio Caine.

NEW YORK CITY // SUNDAY, NOVEMBER 16TH 2008 » Rappers Ludacris, Snoop Dogg, and Nelly performed live on stage Sunday to send TRL off in style. 50 Cent, Beyonce, Diddy and more also performed and made appearances at the “live” finale show (lots of it included pre-recorded bits, but whatever lol). Follow the break for more photos from the show.

And don’t be surprised when pictures from a 106 & Park Finale ends up on here! We’re just saying. Rap City, TRL … you get the picture.

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MIAMI // SATURDAY, NOVEMBER 15H 2008 »
AIRDATE: WEDNESDAY, DECEMBER 3RD 2008 ON CBS @ 10 PM EST. The 2008 Victoria’s Secret Fashion Show went down Saturday night in Miami Beach, and it appears as though Usher had himself a grand old time performing on the runway with all of those beautiful models! More celebrities attended the show and posed for pics on the red carpet: Mario, Gabrielle Union, Terrence Howard, and more. Continue reading for the rest of the pics.

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Since Beyonce decided to call herself “Sasha Fierce,” the internet has been buzzing and downright clowning the singer for doing such a thing. But why can’t she? Everybody else is doing it! Take Lil’ Wayne for example. How many names does he have? You got Dwayne, Wayne, Lil Wayne, Weezy, Wizzle, Wizzard, and however else you can mix-up the phonetics of his name. And what about Diddy, huh? Sean John, Sean John Combs, Sean Combs, Sean “Puffy” Combs, Puff Daddy, P. Diddy, Diddy, Sean “Diddy” Combs, Diddy Combs, Dumb Dump Diddy. And that just covers the FIRST decade of his career. Who knows how many there’ll be when he hits the golden ages. Kanye has Ye and Yeezy, Ludacris goes by “Chris” and Luda sometimes, and T.I. calls his alter-ego T.I.P. So we ask again, why not Beyonce?

Peep these new promos from her new album I Am… Sasha Fierce - in stores next Tuesday - November 18th.

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While you ladies drool over photos of Nelly rocking Sean John boxer briefs, the fellas of Gossip On This can lust over these photos of Cassie & Lauren London. We’ll be glad when Cassie takes our advice and leave the singing thing alone so she can focus more on modeling! More photos when you continue reading.

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PHOTOS: GETTY IMAGES

NEW YORK // WEDNESDAY, NOVEMBER 6TH 2008 » The last few days of Total Request Live is almost here! Diddy, 50 Cent & Common were visitors of TRL Studios yesterday. 50 Cent was promoting his new album and film, Before I Self Destruct; the album will be in stores December 16th. Common was also there on a promo tour for his upcoming album, Universal Mind Control, due in stores December 9th. Diddy was there in supporting and rejoicing the fact the Barack Obama has been elected the 44th first African American President. Check out the rest the photos after the jump.

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There are less than 24 hours before Nov. 4th and black celebs like Jay-Z, Diddy, Russell Simmons, Mary J. Blige, Jessie Jakson Jr., and Beyonce are doing everything they can to make sure America gets the change it needs! The stars held a Last Chance For Change Rally at Florida Memorial University to campaign for Barack Obama and hopefully get those undecided voters on the Obama Bus, literally. Did you vote already or plan to vote tomorrow? Feel free to send the pics of you with your “I voted” stickers on, a pic of the line you stood in, or any celebs you saw at the polls to ivoted2008@gossiponthis.com and we will post them with a shout out on the site in our Gossip On This Readers Vote Post!

More Pics After The Jump!
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