Diddy has big plans to expand his Ciroc Vodka alcoholic beverage line. The hip hop mogul launched his first liquor in 2007 and since then sales have increased six-fold. This has proven his relationship with Ciroc to be promising and long lasting, so now the Vodka brand is looking to expand the Ciroc line to include additional flavors.In the United States, some of the new flavors will be coconut and red berry.

Combs owns over 50 percent of the brand and will reap half of the $2 billion profit it generated in 2008. Sean Combs Enterprises are accountable for brand management decisions in the venture, including marketing, advertising, public relations, events and product placement.

Diddy (who turns 40 Wednesday) will have no problem popping a bottle or two of champagne to celebrate! And of course he’ll probably down a couple bottles of Ciroc too. Hey, why not … he owns 50% of the company!

DJ Webstar recently turned 23 (Oct 25) and threw a big party the following Monday night at New York City’s M2 Ultra Lounge.

Folks like Diddy, Thomas Jones, Busta Rhymes, Trey Songz and more all showed up to the “Black Diamond” Webstar Black Tie Birthday Celebration to help the DJ/producer, most famous for his “Chicken Noodle Soup” song, celebrate his birthday.

Continue reading for more pictures from the shindig.

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The 2009 Oi Fashion Rocks went down over the weekend in Rio de Janeiro, Brazil at the Jockey Club and Ciara, Diddy and Mariah Carey were among the headlining performers.

Other performers at Saturday’s (Oct 24) event were Estelle, Ja Rule and Brazilian singer/songwriter Wanessa. Continue reading for the rest of the pictures from the show!

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The 2009 BET Hip Hop Awards went down in Atlanta, GA Saturday (Oct 10). We hear Jay-Z and Young Jeezy opened the show in a big way with a surprise performance! Other tidbits from the show include the late DJ AM being the recipient of the “DJ of the Year” award, Kid & Play popping up during New Boyz‘ performance and Gucci Mane performing like 3 or 4 times. The show also featured performances from Soulja Boy, Ludacris, Jim Jones, Snoop Dogg and more.

The show, hosted by comedian Mike Epps, airs on BET on Tuesday, October 27th at 8/7c and we hear it was actually the best out of the few that have gone on over the past few years.

In the meantime, check out all of the photos/happenings from the events surrounding the show by hitting up our BET Hip-Hop Awards ‘09 section and continue reading below for more pics from inside the show!

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In but so many words, rapper Shyne, who is fresh off of a 10 year prison sentence, told his former mentor Diddy, “F**k you!!” Shyne told Rolling Stone that Diddy turned his back on him during their 1999 trial by hiring lazy lawyers to help defend him. Diddy escaped a guilty verdict, while Shyne was sentenced to 10 years in prison. And the former Bad Boy recording artist says he was shocked when he heard Diddy on the radio talking about how he had spoken with him and reporting that he was in “good spirits.”

Diddy’s publicist had no comment on Shyne’s legal woes Tuesday, but the mogul recently told Hot 97 that he spoke with Shyne in prison.

“He sounded like he was in good spirits,” Diddy said. “I know he can’t wait to get home. I know he is definitely going to heat the whole scene up. He was definitely one of the talented young artists that I had the pleasure to work with.”

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Shyne says he never spoke with Diddy, nor does he intend to unless Diddy changes his act.

“I want it known that this supposed conversation is a figment of Sean Combs’ imagination,” he says in a statement. “He never spoke with me, he never visited me nor would I ever accept a phone call or visit from him. The only way I would do either of those things would be if he stepped up and did the right thing for the victims of the incident.”

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Shyne’s father, Belize Prime Minister Dean Barrow, reportedly wrote to NY Governor David Patterson and asked him to pardon his son (born Jamal Barrow) so that he is not deported from the country and forced to return to Belize. Shyne, who is currently in the custody of U.S. Customs, was sprung from prison Tuesday after serving 8 years behind bars. Shyne was born in Belize but grew up in Brooklyn with his mother. His father wants to make sure he’s able to remain the U.S. to continue his rap career.

Hip-hop mogul Diddy and his son Christian were spotted as they left the movies Saturday (Sep 26) in Los Angeles, CA following the premiere of the Lebron James documentary/movie “More Than A Game.”

It was recently announced that Diddy has decided to leave Warner Music Group after 5 years.

The rapper’s 2006 record Press Play was the only album he released during his exclusive deal with Warner Music Group/Atlantic Records – set to end in a matter of days. His Bad Boy music label will remain in place at the company – but Combs admits he is looking forward to putting out new material as a solo artist through an as-yet-undisclosed venture.

He says, “Now that the term of the Warner deal has ended, I have elected to accept an opportunity to move my recording career and future label venture to another company.” A WMG spokesman and a Warner Bros. Records spokeswoman had no comment.

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Diddy and Cassie, our favorite unconfirmed couple, were spotted as they made their rounds in uptown New York City Monday morning (Sep 14). When Diddy noticed the flashing lights approaching him and his girl, he tried to cover up his face before the two decided to split up and go in separate directions.

What a way to evade those rumors guys … not! Everybody knows you two are smashing. No point in hiding it now!

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Rapper Kanye West offered Joe Jackson a sip from his bottle of Henny before last night’s VMAs. The bottle apparently made its way around the audience because Pete Wentz was also spotted drinking straight from the community bottle. Looks like Kanye and Amber were trying to get everybody a little loose!

Kid Cudi and Wale performed as a part of the official house band during commercial breaks/intermissions.

Lady Gaga accepted her award for “Best New Artist” from a shocked Eminem. We would love to know what he was thinking when he saw her in that outfit!

Continue reading for more…

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Here are some photos from the red carpet of the 2009 MTV Video Music Awards, held Sunday night (Sep 13) at Radio City Music Hall in New York City. Big names like Beyonce, Alicia Keys, Ne-Yo, Lady Gaga, Jennifer Lopez, Kanye West and more all showed up and posed for pictures. Continue reading for the rest of them!

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Here are the videos of some of the performances from Jay-Z’s 9/11 “Answer the Call” benefit concert in New York City! If you missed the original airing and Sunday night’s 2 encore showings, Fuse announced that they will be re-airing the show Tuesday night at 10p, Thursday night at 6p and Saturday at 9p. Continue reading to check out the videos!
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