Over the past year or so, it seems like Burger King has been copying and pasting the McDonald’s business model, but now they’re just getting desperate.
Beginning May 21st, USA Today reports, Burger King will begin selling its own version of the world famous McDonald’s McRib sandwich, called the “BK Rib Sandwich,” which is basically a carbon copy of the McRib, featuring a boneless pork product covered in a tangy barbecue sauce topped with “butter bread” and “sweet pickles.”
Our guests have grown to look for a variety of options,” said Eric Hirschhorn, BK’s vice president of global innovation. “It’s not just about beef anymore, but other proteins like chicken and turkey and pork.”
Whatever dude. Just keep copying McDonald’s. It seems to be working.
Meanwhile, McDonald’s is all “F**k that. we ball.”
Mickey Dee’s Spokeswoman Danya Proud said in a statement, “We know our customers love McRib and we won’t disappoint them.” Proud said that the McRib is “returning,” though she declined to say exactly when.