After a unique and somewhat confusing marketing campaign, JAY-Z dropped his 4:44 album on the world Thursday night/Friday morning, and social media can’t get enough of it.

The album touches on a number of things, including him confirming the infidelity Beyoncé exposed on Lemonade, that infamous elevator incident with Solange, his relationship with Kanye and much more.

RELATED: Eric Benét Claps Back at JAY-Z on Twitter for “4:44” Diss

From people praising the lyrical content to making jokes about how the album makes them feel while listening, Twitter is LIT with reactions and memes about Hov’s 13th studio album.

Check out some of our faves below:

The general consensus on Twitter: “Wait, so JAY-Z really did cheat on Beyoncé and Lemonade wasn’t just an album?!”

https://twitter.com/bansky/status/880643931741892608

https://twitter.com/TheBeyHiveTeam/status/880644611127087104

https://twitter.com/wyetthasspoken_/status/880645820563042304

https://twitter.com/Izzyx91/status/880646361661702148

https://twitter.com/TheBeyHiveTeam/status/880654362829352960

https://twitter.com/kateleext/status/880656472316801024

https://twitter.com/WickedBeaute/status/880666765453381633

https://twitter.com/RuledByApollo/status/880666892121378818

https://twitter.com/MADBLACKTHOT/status/880663351994527745

Jigga even poked a little fun at himself:

And he was also really open about his relationship with his mother and her sexuality:

Some folks caught the shade JAY-Z was throwing at other rappers and celebs:

https://twitter.com/UrbanNoize/status/880779111819608064

And others were thankful for the gems he dropped:

https://twitter.com/itzBKdudee/status/880651548283609088

https://twitter.com/WickedBeaute/status/880693888108945408

https://twitter.com/uknow_jno/status/880666397596151808

https://twitter.com/KickRaux/status/880671048156545024

While others simply praised the man for being the lyrical GOAT that he is:

https://twitter.com/Abelsxoxo/status/880672412622356480

https://twitter.com/vinC__1/status/880657205279821825

https://twitter.com/Yaboy_Skeete/status/880638889647628288

Even other artists and celebs were giving Hov his props:

Meanwhile, some people are sad that they don’t have TIDAL and can’t enjoy the album like the rest of us:

https://twitter.com/heym22/status/880659404986699782