No, you’re not reading the headline wrong. Facebook is really threatening to sue Mark Zuckerberg!

But not the Mark Zuckerberg you might be thinking of…

Facebook has threatened to sue Mark Zuckerberg, an Israeli entrepreneur who recently took the social network founder’s name. The new Zuckerberg, born Rotem Guez, legally changed his name Dec. 7.

Zuckerberg II’s website,, states that he first filed a lawsuit against Facebook in January, after the social network refused to give him access to his profile, which it had shut down.

Zuckerberg (all further mentions refer to the Israeli entrepreneur) co-founded Like Store, a social marketing company, which sells companies Likes for their brand pages. The site states (translated), “Are you sad no one’s visiting your Facebook Page? We have a solution! Need 1,000 Likes? We’ll get them for you. Need 5,000 Likes? We’ll get them for you. Need 10,000 Likes? We’ll get them for you.”

In September, Facebook’s law firm Perkins Coie threatened to sue against Zuckerberg, claiming the Like Store violated the social network’s Terms of Service, by selling brands fans. The threat instructed Zuckerberg to shut his company and never return to the social network for any reason.

Zuckerberg officially changed his name Dec. 7. In the below video of his trip to the Interior Ministry to make the switch official, he says he plans to change his family’s names as well. One week later, Facebook again threatened a lawsuit against Zuckerberg’s still existing Like Store. Little did they know, they were threatening someone with the name of their own founder.


To make the change “official” … the new Zuckerberg guy has set up an entire Internet campaign for his new moniker, including an official Facebook Page (which we’re surprised is still up and active with over 5K likes) and a Twitter account with the handle @iMarkZuckerberg and his website,

Zuckerberg’s Facebook page also includes pictures of his new ID and passport, complete with his new name.

Do you think Facebook has the right to sue this guy for changing his name to Mark Zuckerberg?

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