Protesters Celebrate Dairy Queen Closure After Owner Called Woman & Her Children “Ni***rs”

A Dairy Queen in Zion, Illinois was closed after the owner hurled a racial slur at a customer and her children.

Last Wednesday (Jan. 4), 21-year-old Deianeira Ford requested a refund on an order that was messed up. She reported that the Dairy Queen owner responded to her by calling her and her children “ni***rs.” Confused, Ford’s 3-year-old daughter asked her mother what the slur meant.

When Ford asked for the owner’s name, he replied “Bill Clinton” but then changed his mind and said, “Better yet, I’m Donald Trump.” He then told Ford to go “back where she came from.” Unsurprisingly, this lie didn’t keep his actual name, James Crichton, from being discovered.

After Ford’s Facebook post about the incident went viral, there were calls for protest, but then both Crichton and the Dairy Queen he owned were terminated.

Dairy Queen released a statement saying, “The recent actions of this franchisee are inexcusable, reprehensible, unacceptable and do not represent the values of the Dairy Queen family, our employees, fans and other independent franchises around the world. We expect our franchisees and their employees to treat every single person who walks through their doors with the utmost dignity and respect. Nothing less is acceptable.”

Crichton made a public apology, stating “I take full responsibility of my actions. As the owner of this restaurant, I should be a model for others. My actions were inexcusable and unacceptable.”

Ford doesn’t buy the apology and is considering taking legal action against Crichton, who initially denied using the N-word, called the accusations “99 percent lies” and said the entire thing was “stupid and “blown so far out of proportion.”

“His apology didn’t even address me personally,” Ford pointed out.

Zion mayor Al Hill, left, talks with Deianeira in front of the Dairy Queen on Jan. 7, 2017
Zion mayor Al Hill, left, talks with Deianeira in front of the Dairy Queen on Jan. 7, 2017

Immediately after the incident, Ford called the police and the responding officer wrote in his report that Crichton, who Dairy Queen said was a franchisee, “proudly admitted” to calling the woman and her children the N-word and said he would gladly go to jail.

“I asked him what happened with Ford and told him she was so disturbed by his behavior she was willing to sign a complaint against him,” the officer wrote. “(He) boastfully told me he would be happy to go to jail over the issue and proudly admitted to calling Ford a slur. He added that he is ‘fed up with black people.'”

And, believe it or not, that wasn’t the end of Crichton’s stupidity. Not too long after Ford’s post on Facebook went viral, a Black Lives Matter activist showed up to the Dairy Queen franchise to confront Crichton about his remarks, and after the owner called the police for “harassment,” the same officer responded to the scene.

Crichton told the officer that “nothing racial took place,” not realizing that he was talking to the same exact officer who he freely admitted to using the racial slur earlier in the day.

“He did not recognize me as the officer who spoke to him (Wednesday) morning and I reminded him that he already admitted to me what he did and I was on the scene to handle the current complaint,” the officer wrote in his report. “He continued to contradict his story about (Wednesday) morning to me several more times and was becoming angered that I did not believe him.”

Black Lives Matter planned to stage a protest around the Dairy Queen on Saturday (Jan. 7), but in light of the Dairy Queen’s closure, the protest turned into a celebration. Activists surrounded the defunct restaurant, chanting “this is what democracy looks like” and “treat us right or get shut down.”

Ford attended the celebration and she addressed the crowd to thank them for their support. “No one should be treated how me and my children were treated two days ago,” she said.

For Ford and her supporters, the closure of the Dairy Queen was a small victory, but a victory nonetheless.

  • NoJusticeNoPeace1964

    So he used the N word,

    BFD !!!!!!

    When will the blacks stop using the word?

    If a man can lose his livelihood for using the word, then the Double Standard should end, and no one should be able to use the word.


    I truly don’t like the N-word be used by anyone especially my own people saying wuz up my n****a or however they choose to use it. However it is not right for no one to say or be negative towards anyone of race or gender no matter where they are or what is going on at that time. White dude said he was fed up with black people well that may be so but U do not take it upon yourself to go to work and act a damm fool with people u don’t like or don’t know.

    I see a lot of people that irks my nerve but I will never single people out and attack them verbally or physically. So this white man should just dig a hole and climb his racist dumb asss in it bcuz as far as I know, black people are everywhere, so him and any other person who hates blacks need to get over it!

  • arcadian

    they closed it for a reason, the blacks (Negroes) just made it harder to get a frostee now, they ruined their nieghborhood themselves. getting rid of another business. they closed it so they wont riot, its better this way, its nothing new. the closure saved the city. from these mindless monkies. Im sure if one of her friend said it out of anger she wouldnt pay no mind!, Also to sue the place they wont get a dime, because the business is closed now. they lost all round no food and jobs for the locals. tough crap for you, morons.

    • arpiniant

      what a loser

    • Richard Vogel

      Try thinking, most all what you said is wrong. First, leaving aside that DQ makes Blizzards not Frostees, although the local Wendy’s and Culver’s may see some increase in their business from the closure of this dimwit’s store but you’d expect they’d be able to add employees from the pool of people who lost their DQ jobs in order to efficiently serve your frozen dairy beverage needs. Fast Food is a competitive business so you shouldn’t expect much economic fall out from a single, particularly inept operator being culled from the herd.