Beyonce teased fans Wednesday morning when she debuted a six-second video telling them to tune in Thursday morning for a big announcement. The video featured Beyonce clad in a black see-through shirt and black shorts simply directing fans to #beyherenow on 04/04/2013.
Buzz surrounding the video hit a fever pitch with fans wondering if the announcement was about new music, her new album or her tour. Well, Gossip On This has your exclusive scoop as we were invited to preview Beyonce’s new Pepsi commercial and song, ‘Grown Woman!’
Ten years ago, Beyonce began her relationship with Pepsi and over time it has grown into a “friendship,” as described at the commercial debut in New York City Wednesday night.
“It’s completely different [this time around working with her], because Beyonce has become an international icon,” Pepsi spokeswoman Isabel Quinteros told GOT at the event. “When we first got with her she was just leaving Destiny’s Child and she was embarking on this journey.”
Last year Beyonce inked a $50 million deal with Pepsi that will take Beyonce and Pepsi’s friendship global with a multi-faceted branding deal.
“Pepsi embraces creativity and understands that artists evolve,” Beyonce said in a statement at the time. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Part of the deal is commercials; and GOT was invited to preview Beyonce’s fifth Pepsi commercial!
In the commercial titled “Mirrors,” Beyonce takes a trip down memory lane with her many looks including Crazy in Love B, Bootylicious B, Foxy Cleopatra B, Sasha Fierce B, Single Ladies B and her newest look, all while dancing in the mirror. There’s probably about 10, 20, maybe even 30 different Beyonce’s!
At the end Beyonce says to, “embrace your past, but live for now,” the latter part being Pepsi’s newest slogan.
“I think the ad, it represents her journey, not only throughout her career, but us with her,” Quinteros told us. “She’s taking us through all these different stages of her life.”
Mirrors features a new song, ‘Grown Woman,’ from Beyonce’s newest untitled album.
Without further ado … check out Beyonce’s BRAND NEW Pepsi “Mirrors” commercial right here!!
