Looks like this Bishop Eddie Long scandal has taken yet another turn for the worse!

Bishop Long’s face is plastered across a huge billboard along a highway in Atlanta that says “Love, Live, Lead Like Him,” a message the church coined earlier this year before the sex scandals erupted into the big deal that they are today.

Back then, no one paid any attention to the message on the billboard, or the fact that the message appears misleading (it looks like the “Him” they’re referring to is Bishop Long and not Jesus Christ). But now that the bishop is an accused sex predator, things have changed and that billboard and the message it gives has completely changed along with it.

Peep the video footage from the news report below: