Adele made her official comeback on (Oct 23), and based on the response she’s received so far, it’s safe to say her return to music has been well-received.
Adele’s “Hello” video — her first music release in three years — debuted online to rave reviews from fans and critics alike, but the amount of views the clip has gotten so far is what’s making the biggest headlines.
In the first 24 hours of its release, the video had been viewed so many times that it quickly broke the single-day views record on Vevo — which was previously held by Taylor Swift‘s “Bad Blood“ video.
For comparison’s sake, “Bad Blood” (which T-Swift debuted right at the start of the 2015 Billboard Music Awards) had 20.1 million views after 24 hours, and “Hello” was watched 27.7 million times its first day out, beating Swift’s record by more than 7 million views.
Another worthy comparison is the fact that Taylor enlisted dozens of her girlfriends to help her video’s storyline. Meanwhile, Adele only had one person other than herself (Tristan Wilds) in hers, and fans went wild over that.
To be fair, Adele teased the song’s impending release days prior to the video dropped on X Factor UK, which almost shut down the Internet (or at least Twitter), so we’re sure that had something to do with how many people rushed to watch the video the day it came out.
Taylor Swift still holds on to the record for most-viewed Vevo video of all time with more than 1.2 billion views, so at least she still has that going for her … for now, until Adele’s video surpasses that.
At the time of this posting, the video for “Hello” has is close to hitting 100 million views, and it hasn’t even been a full week yet.
The song will serve as the lead single from Adele’s highly anticipated third studio album 25, which is due out November 20th.
The 27-year-old explained in a lengthy message to her fans on Twitter that her sophomore album 21, which took over the year 2011, “was a break-up record,” and she described her new album as a “make-up record.”
“I’m making up with myself. Making up for lost time,” she added. “Making up for everything I ever did and never did. But I haven’t got time to hold on to the crumbs of my past like I used to.”
— Adele (@Adele) October 21, 2015