Beyonce is revealing a bit of a pattern when it comes to releasing new music for her upcoming fifth studio album: Tie teaser material in with big-budget, big-brand commercials.
Beyonce unveiled her brand-new H&M commercial showing off her new collection with the store recently, and in the video, Beyonce shows off her amazing bikini body while her new song “Standing on the Sun” plays. It’s like a mini-music video that acts sort of like a 2013 update to her 2003 single “Baby Boy.”
Beyonce sports bikinis, flowy garments, mini-dresses and bathing suit cover-ups for the affordable fashion company and alternates between rocking blonde and black hair.
This isn’t the first time Beyonce has debuted new music for this album in a commercial this era. Fans first heard her song “Grown Woman in her “Mirrors” Pepsi commercial.
So if fans are eager to hear new music from Beyonce, their best bet may be to look at upcoming product launches or campaigns involving the R&B diva. Or maybe buy tickets to her concert.
WATCH THE NEW H&M COMMERCIAL STARRING BEYONCE BELOW: