We are used to seeing Beyonce‘s honey colored tresses, but in her newest promo shots for Pepsi she is rocking platinum blonde hair.
Beyonce’s newest photos for Pepsi show the R&B singer rocking some short blue shorts, a tight white shirt and some leach blonde tresses with a little bit of root poking out. This is certainly a new look for Queen B, but she is totally embracing it in the pictures and the platinum look compliments her well.
In the photos, apparently to promote her “Mrs. Carter Show” World Tour — which sold out in minutes, worldwide — Beyonce is also rocking a dramatic makeup look that goes right along with the platinum hair.
Last year, Beyonce signed a $50 million deal with Pepsi, and this is — along with the recently released Pop Art images — is just the beginning. In addition to sponsoring her upcoming tour, Pepsi will also produce a commercial for the singer, and will also release a limited edition set of Pepsi cans with her face on them.
CHECK OUT A LARGER VIEW OF HER NEW PEPSI AD BELOW: