Nicki Minaj just got richer. According to Forbes.com, the “Moment 4 Life” star is set to become the new face of Pepsi after signing a multi-million dollar deal with the beverage giants to promote a new drink called “Pop.”
According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.
“You’ll see the commercial probably in the next two months,” Jackson told me before Lil Wayne’s performance at South By Southwest. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”
The pact was one of two major partnerships between Pepsi and Cash Money / Young Money artists garnering significant attention in Austin. Lil Wayne debuted his DEWeezy campaign with Pepsi’s Mountain Dew, also negotiated by Jackson, at his South By Southwest showcase.
[Forbes]
In related Minaj news, the Young Money artist has become the first female to land on the FORBES’ Hip-Hop Cash Kings last year, as she raked in an impressive $6.5 million which landed her at the No. 15 position.
If Nicki keeps this up … she might need to change her favorite color pink to the color green!
