Watch out BET and MTV…
Diddy is taking his business empire to the next level! The Bad Boy mogul is in the works to launch a music-themed cable network called Revolt.
Broadcasting & Cable reports:
Sources with knowledge of the Revolt playbook describe it as a music and music news channel with an urban skew. One described it as the old days of MTV, but for more of the African American audience. The venture is well funded, say the sources.
Former MTV programming chief Andy Schuon is involved with Revolt, according to sources. In 2006, Schuon headed up a music channel called International Music Feed (IMF), which was acquired by Ovation TV before being discontinued.
So far, Diddy has been in communication with Comcast and Time Warner Cable about distributing his cable network. But neither parties wanted to comment at the time.
Diddy is aiming to launch Revolt by the end of year, preferably on December 12, 2012.
We can’t say we didn’t see anything like this coming. Hopefully Diddy can do it right!
