Jewelry designer Simone I. Smith launched her brand new self-named line of high end bracelets and earrings with a big star-studded celebration at Bloomingdales this past Thursday afternoon (May 12) in Centurty City, California.

Hubby LL Cool J was by her side socializing and toasting during the occasion, while friends Kelly Rowland, Nicole Ari Parker, Angela Bassett, Shanice, and Flex Alexander were among the attendees who came out to support Simone.

As a Cancer survivor, Mrs. Smith chose to donate a portion of the line’s earnings to the American Cancer Society. Check out a dozen or so pics from the launch event below:

Be the first to receive breaking news alerts and more stories like this by subscribing to our mailing list.