Eminem stars as an animated version of himself in a stop-motion ad for Lipton Brisk Iced Tea. The commercial, which was helped developed by Eminem himself, made its big debut last night (Feb 6) during the first quarter of the Super Bowl.

According to a rep for the company, Eminem decided to work with Brisk because he was intrigued by stop motion animation and the opportunity to have creative input. This marks an ongoing partnership between the rapper and Brisk.

Check out the ad spot below!!

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