Diddy has big plans to expand his Ciroc Vodka alcoholic beverage line. The hip hop mogul launched his first liquor in 2007 and since then sales have increased six-fold. This has proven his relationship with Ciroc to be promising and long lasting, so now the Vodka brand is looking to expand the Ciroc line to include additional flavors.In the United States, some of the new flavors will be coconut and red berry.

Combs owns over 50 percent of the brand and will reap half of the $2 billion profit it generated in 2008. Sean Combs Enterprises are accountable for brand management decisions in the venture, including marketing, advertising, public relations, events and product placement.

Diddy (who turns 40 Wednesday) will have no problem popping a bottle or two of champagne to celebrate! And of course he’ll probably down a couple bottles of Ciroc too. Hey, why not … he owns 50% of the company!

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