Sean Diddy Combs has a new fragrance out, and he’s calling it “I Am King.” The cologne hits stores this December, and guess what else? He plans on using president-elect Barack Obama to promote it, in an effort to “redefine the perception of African Americans.”

Yeah … Obama’s not gonna waste his time with this sh*t. Or at least we hope he doesn’t. Read more at All Hip Hop.

In other Diddy news, we just got an e-mail from CBS telling us about a guest appearance on 2 episodes their hit series, CSI: Miami, that will air sometime in mid-winter. The HNIC of Bad Boy Records will play a prosecutor who butts heads with David Caruso’s character, Lieutenant Horatio Caine.

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