Jay Z and Beyonce Are Going On A 22-Day Vegan Challenge

While the rest of us will be stuffing our faces with junk over the holidays, Beyonce and Jay Z will be taking a much healthier approach.

Yesterday (Dec 3) on his Life+Times blog, Jay revealed that he and Bey have taken on a 22-day vegan challenge, and they will be giving up all things meat and dairy in favor of a “plant-based” diet.

Peep what Jigga had to say below on the eve of his birthday below:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day … It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress … Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

We salute Jay and Bey for trying to better themselves health wise … but maybe they should just wait until after the New Year? Or at least that’s what we would do. New Year’s Resolution, baby!