Behind the Scenes of Beyonce’s H&M Campaign Shoot (VIDEO)

Behind the Scenes of Beyonce’s H&M Campaign Shoot (VIDEO)

Beyonce, ever the hardworking woman she is, has released a behind the scenes video showing what it took to create her H&M campaign.

In the video, Beyonce and the creative director show fans how they came up with the concept for the campaign, which is based on the elements of fire, water, air and Earth.

The video was shot in the Bahamas in January, when Beyonce was also busy rehearsing for her Mrs. Carter Show world tour.

“[I had to] learn choreography in five minutes,” Beyonce explains, as her choreographer Frank Gatson reiterates that she “has a lot on her plate.”

Just like in the official video, Beyonce’s new song off her still untitled fifth studio album, Standing On The Sun, is playing in the background.

“It’s incredibly unique to have Beyoncé for a campaign,” H&M creative director Donald Schneider said. “It doesn’t get bigger than that.”

WATCH THE BTS VIDEO HERE:

THE LATEST

Waka Flocka Flame might have some serious explaining to do to his wife Tammy Rivera. A picture of the rapper receiving oral sex from an unknown...

Rich Homie just can't stop making headlines for all the wrong reasons. Just a little over a week after the "Type of Way" rapper attacked...

It wasn't too long ago when Tamar Braxton was shedding tears on her talk show "The Real" over being cyber bullied, crying over the...

Episode 9 of the second season of "Being Mary Jane" aired on BET Tuesday night (Mar 31). While Cynthia is out due to illness, Mary...

"Keyshia Cole: All In" Episode 6 aired on BET Tuesday night (Mar 31). Manny throws a party to celebrate the release of Keyshia's new album...