Beyonce is the New Face of H&M

Beyonce is really taking over, as it has been announced that the R&B diva is the new face of H&M.

In the ad campaign, Beyonce is introduced as Mrs. Carter, playing off her world tour and rumored album name. The collection is called Beyonce as Mrs. Carter for H&M.

“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, Creative Director of H&M. “It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer.”

Beyonce’s collection will feature items perfect for the summer time including dresses and bikinis. A portion of the profits from the H&M for Water collection will be donated to H&M for WaterAid charity.

“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyonce said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”

Beyonce’s ad campaign was shot in Nassau in the Bahamas and a commercial will air in May. The commercial will feature one of her new songs, “Standing on the Sun.”

“It was a beautiful shoot on a tropical island,” Mrs. Carter continued. “It felt more like making a video than a commercial.”

Beyonce’s H&M collection will hit stores in May.

THE LATEST

video

One of the best reunion moments was Joseline and Stevie J's first televised performance, which featured a medley of three of Joseline's most popular songs, including "Church" and "Stingy with My Kutty Kat."

Sounds like Cynthia Bailey is through being a pushover and has finally gotten enough. But unfortunately for her, that new backbone she's grown over...

"Hollywood Divas" Season 2 Episode 8 aired on TV One Wednesday night (Sep 2). In the season two finale, Forrest and Paula recommit to their marriage,...

Tyler Perry's "The Haves and the Have Nots" Season 3 Episode 22 aired on OWN Tuesday night (Sep 1). Via OWN: Jim is nationally exposed as a...

"Punk'd" Season 10 Episode 3 aired on BET Tuesday night (Sep 1). In this episode, Rita Ora and her companion notice something disturbing inside the...