R&B singer Trey Songz gets hot and heavy as he appears in a steamy ad for Rocawear’s new “Evolution” fragrance.

“Outside of Evolution, I’ve been the face [of Rocawear] for a while now,” Trey songz revealed in an interview with Uptown Magazine earlier this year.

“It all spawned from going on tour with Jay-Z – the Blueprint 3 tour last January. And you know we had a conversation about the clothing company. The fragrance was always in the industry talks. And it’s finally come to life now, after sending samples back and talking about it.”

He continued, “It’s truly something that I represent so that makes it much more organic and a seamless transition for me than just taking pictures and then walking away from a shoot and spraying something else on.”

Watch the sexy ad above!