Taylor Swift is the latest celebrity to enter the perfume & cologne market, and the country-pop singer is set to release her very own fragrance next Fall! The 20-year-old entertainer has teamed up with Elizabeth Arden to develop the currently untitled scent.
“I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts,” Swift said in the press release announcing the fragrance deal. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Swift joins the likes of Britney Spears, Beyonce, Mariah Carey, Usher, Justin Bieber and others who have also released their own fragrances.