So I was perusing the internets this evening, and stumbled upon a post by our friends over at That Grape Juice that mentioned a certain “mystery singer,” whose name is “Sasha Fierce.” So who is she? She has an official website and an official MySpace page, and if she is who we think she is … she released two brand new videos over the weekend (IIWAB & SL).
Once you get to the MySpace page, you see a myspace page that has a default picture resembling a “robotic arm” – that’s what I see … is she gonna wear that robotic suit-looking thing she wore at the BET Awards on the sasha fierce part of the album? – and influences that list words like “Music, Life, Love, Empowerment, Beauty, Passion and Strength.” Beyonce’s new album is apparently titled “I Am…” and if you look at the center of the page, you see a store with t-shirts, and a few of the shirts read “I AM FIERCE.” So is this Sasha Fierce person Beyonce’s alter ego? Will Beyonce be pulling a Nelly and dropping two albums on the same day a la “Sweat Suit?” I mean, she did release two brand new songs with two new accompanying videos within the same seven-day period.
With all of these artists putting on sweatsuits, battling themselves and introducing alter egos, I’m beginning to question their sanity. Anybody remember “T.I. vs. T.I.P.?” or “Black Ty,” Tyrese’s alter ego?. And we can’t forget about Sean “Puffy” Combs, Puff Daddy, Puffy, Diddy, Sean “Diddy” Combs, Sean, John and Sean John. Are they serious? Apparently so!