They say beauty is in the eye of the beholder, but when it comes to People magazine’s editorial staff, exactly whose eye was doing the beholding when they decided to put Gwyneth Paltrow on the cover of their annual “World’s Most Beautiful Woman” issue?

Yesterday, it was announced that Apple and Moses’ mom — who, along with her husband Chris Martin, also just so happens to be marital BFFs with Beyonce and Jay-Z — was given the title of “World’s Most Beautiful Woman” by People magazine.

Coincidentally, GOOP’s bestie Beyonce was given that title last year, so we’re sure Gwynnie is totally honored to follow in the footsteps of Queen B.

We’re not saying Gwyneth Paltrow isn’t an “attractive” woman or a “pretty” woman, but “BEAUTIFUL” might be giving her a bit too much. Besides, NO ONE BESIDES BEYONCE, JAY-Z, CHRIS MARTIN, APPLE AND MOSES EVEN LIKES GWYNETH PALTROW and all of her uppityness.

Maybe Stevie Wonder was able to choose this year’s cover girl?

Anyhoo … here’s some highlights from Gwyneth’s interview with People:

She may be PEOPLE’s 2013 Most Beautiful Woman but Gwyneth Paltrow insists her kids, Apple, 8, and Moses, 7, don’t see her as anything but mom.

“Around the house, I’m in jeans and a T-shirt. I don’t really wear makeup. That’s what they’re used to,” she says. As for her husband, Chris Martin, “He’ll make a joke about it. If I’ve gotten fully dressed up, he’ll be like, ‘Oh, wow! You’re Gwyneth Paltrow!’ Because he’s used to seeing me in like baggy shorts and frizzy hair.”

And Paltrow wouldn’t have it any other way. With her second cookbook, It’s All Good, debuting at No. 1 on the New York Times bestseller list and her next film, Iron Man 3, hitting theaters on May 3, Paltrow credits her workout routine for keeping her looking youthful and less tired.

“It makes me look younger and feel strong,” says the actress, who does the Tracy Anderson Method five days a week. “When I first started, I thought, ‘I’ll never be good at this. This is a nightmare!’ But now it’s like brushing my teeth, I just do it.”

More importantly, she hopes to instill a good body image in both her kids, especially now that her daughter is starting to become interested in things like makeup. “When we’re home sometimes, she’ll put on mascara. And sometimes I’ll let her wear something out to dinner – but just a little dab,” she says.

“Also having a father who adores you the way that he adores her is very good for your body image. The more we can love her and let her be who she is, the more confident she’ll feel.”

Yeah. Congrats to GOOP, and all that. But we just don’t see it. Sorry.

Kerry Washington, Gabrielle Union, Kelly Rowland, Jennifer Lawrence and others were also contenders for People’s “World’s Most Beautiful Woman” title, so why did they chose GOOP out of all of those beautiful women?

The world may never know…