Despite giving birth two weeks ago, Jessica Simpson is not letting motherhood get in the way of her multimillion dollar business empire.

The new mother to baby girl Maxwell Drew just announced plans to launch her own maternity line, fittingly named “Jessica Simpson Maternity.”

The collection, which has a 1970’s vintage feel, will be available this coming fall at stores like Motherhood Maternity, Macy’s and Destination Maternity.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great” Simpson said. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off,” she explained.

The line will include denim, blazers, jackets, sweaters, maxi dresses and printed tops, with prices starting at just $36.

Check out an example of what some of the clothes will look like below:

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