Nicki Minaj just got richer. According to, the “Moment 4 Life” star is set to become the new face of Pepsi after signing a multi-million dollar deal with the beverage giants to promote a new drink called “Pop.”

According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut. He said the pact, which includes a commercial filmed in South America last month (pixely footage has already leaked on YouTube), is a multimillion-dollar deal.

“You’ll see the commercial probably in the next two months,” Jackson told me before Lil Wayne’s performance at South By Southwest. “That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and she’ll be the face of the brand … it’s going to be explosive.”

The pact was one of two major partnerships between Pepsi and Cash Money / Young Money artists garnering significant attention in Austin. Lil Wayne debuted his DEWeezy campaign with Pepsi’s Mountain Dew, also negotiated by Jackson, at his South By Southwest showcase.


In related Minaj news, the Young Money artist has become the first female to land on the FORBES’ Hip-Hop Cash Kings last year, as she raked in an impressive $6.5 million which landed her at the No. 15 position.

If Nicki keeps this up … she might need to change her favorite color pink to the color green!

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