As brand ambassador for Ciroc, you already know Diddy had to throw a huge New Year’s Eve Party to promote the world-famous Vodka brand.

The Hip-Hop mogul hosted one of many “Ciroc the New Year” parties held across the country on New Year’s Eve (Sat. Dec 31).

Held in Miami Beach, Florida, Diddy’s party featured many big name appearances from celebs who chose not to be photographed, like Ne-Yo, Rihanna, Queen Latifah, Rick Ross, Fat Joe and others.

The ones who did choose to take a few pictures were Vivica A. Fox, Star Jones, NeNe Leakes, Gayle King, Kim Porter, Evan Ross and Diddy’s mom Janis Combs.

Check out the photos below: