Back in 2008, daytime talk show queen Oprah Winfrey announced that she was publicly supporting Barack Obama for president, which shocked many TV insiders who had always thought it best for talk show hosts to keep their political views to themselves.

Now with President Obama officially getting his 2012 reelection process underway, PopEater’s Rob Shuter reports that this time around Oprah’s support will be much more private.

“For 2012, much has changed for Oprah. She now has own cable channel called OWN that has been struggling to find an audience — she isn’t going to do anything to alienate them,” a TV insider tells me. “Unlike in 2008, when a drop in ratings didn’t matter as much for the queen of TV, Oprah is now fighting every day to get people to tune into OWN.”

Winfrey’s daily talk show ratings dropped in 2008 after her highly publicized political rally for Barack Obama’s presidential campaign, which wasn’t a big deal back in those days. But now that she has her own network, things have changed.

As much as Oprah may still love the smooth talking President, don’t expect to see the same public support you saw in 2008.

“Helping a friend keep the most important job in the world is great, but making sure her OWN network thrives is now her priority,” Shuter’s source continued.

You can’t even blame the woman. She can’t do anything for anyone if the money stops rolling in. Get your mula O!

Be the first to receive breaking news alerts and more stories like this by subscribing to our mailing list.