Retail chain H&M recently tapped chart-topping rapper Akon and R&B singer/songwriter Keri Hilson to star in their “Fashion Against AIDS” campaign alongside other celebs like Selma Blair, Penn Badgley, Sky Ferreira, Nikki Reed, Ginnifer Goodwin and the Scissor Sisters.
In the new campaign, the celebrities pose in clothes that consumers can buy to benefit AIDS research, with 25% of the profit going to Designers Against AIDS. Speaking on his involvement with H&M, Akon said:
“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention.”
The collection will launch April 26th at H&M stores worldwide.
Check out Akon and Keri posing for (along with video footage of them talking about) H&M’s “Fashion Against AIDS” campaign below: