Snoop Dogg is coming under fire for promoting a new, caffeine-laced alcoholic drink that has triggered calls for its ban even before it officially goes on sale next month. The drink, called Blast by Colt 45, is the brainchild of Pabst Brewing Company, and is scheduled for release on April 5.
The 23.5 ounce drink has a 12 percent alcohol content and comes in grape, raspberry watermelon, strawberry lemonade and blueberry pomegranate flavors. Critics say it is a hazard for young people because it can be confused with soft drinks.
“You look at this product, and you think it’s a fruit drink,” said John Challis, senior vice president of Daytop Treatment Services, aimed at rehabilitating substance abusers. “They (breweries) are creating a demand, and then offering the supply.”
New York City Councilman Robert Jackson recently called for Blast to be banned in New York.
“Blast, along with similar drinks, is specifically targeted to younger people,” said Jackson’s aide, Martin Collins. “In the short term, a drink like this masks and shrouds the effects of alcohol. That’s dangerous for our young people.”
Damn. Looks like Snoop’s really in the doghouse on this one.