Rihanna is the new face of NIVEA!

The R&B singer posed nude for the cosmetic brand’s “100 Years Skincare for Life” campaign, celebrating their 100th anniversary.

“Over the past 100 years, NIVEA has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” NIVEA board member Markus Pinger stated.

The campaign will begin in May.

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