Rihanna attended the launch of her new fragrance “Reb’l Fleur” over the weekend (Fri. Feb 18).

The launch event was held at Macy’s at Lakewood Mall in California, just prior to the kick-off of the All-Star Weekend 2011 festivities, which included a performance by Rihanna, Kanye West and Drake at Sunday night’s All-Star Game in L.A. More on that later, but for now…

Check out a few pics of Rihanna launching her new fragrance below!

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