Rihanna has officially entered the world of celebrity endorsed fragrances with Reb’l Fleur, and here is a first look at the packaging art for the perfume. The inspiration for the name of the fragrance comes from Rihanna’s neck tattoo that also reads “Reb’l Fleur”, which stands for “rebel flower” in French.

Rihanna’s new fragrance is set to debut in stores in February 2011.

Photo: Rihanna Daily

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