Today (December 1st) is World Aids Day, and Alicia Keys has teamed up with her husband Swizz Beatz, along with Kim Kardashian, Jay Sean, Ryan Seacrest and Serena Williams to promote awareness for HIV/AIDs. In honor of Keys’ Keep A Child Alive Foundation, the celebs mentioned have died a “digital” death and are posing in coffins to raise money for AIDs research to help find a cure for the deadly disease.

In addition, everyone is sacrificing their digital lives to help save real lives by not updating their Twitter and Facebook accounts until $1,000,000 is raised. Other participants in the campaign (not pictured) include Usher, Lady Gaga, Diddy, Justin Timberlake and Jennifer Hudson, and more. Once the money is raised, the celebs will “come back to life” and resume their digital lives on the popular social networking sites.

CLICK HERE TO CHECK OUT THE OFFICIAL “BUY LIFE” WEBSITE FOR MORE INFO