With her sister Solange behind the turntables mixing up hits as the DJ, Beyonce celebrated the launch of her new “Heat” fragrance with a a party Tuesday night (Feb 2) at 15 Union Square in New York City. The VIP guest list included Beyonce’s husband Jay-Z (who turned down photo opps) mom Tina, her former Destiny’s Child group mate Michelle Williams, R&B singer Usher and TV personality Sherri Shepherd. We all know who wasn’t invited.

“If I had one scent that I would leave as my signature, it would be Heat. I hope that everyone is ready to catch the fever!” So said Beyoncé Knowles of her debut fragrance, Beyoncé Heat, at a star-studded launch party last night (complete with light show) in New York City’s Union Square.

The sultry 28-year-old, clad in a body-hugging red dress by Marc Bouwer, is (Sasha) fiercely proud of the signature eau she created with Coty. “I wanted it to be original and I didn’t want it to be like all the other celebrity brands.” explained Knowles. “It’s been two years in the making. Every little detail is very personal, so I’m extremely proud.”

And so far, the fragrance has been getting good reviews. Knowles has been testing the fragrance herself, wearing it on tour for the past year — “I never got so many compliments” — and, just the other night, to a little event called the Grammys. “My husband was like ‘You got 6 Grammys and you smell good.'”



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