50 Cent // Power by Fifty Fragrance Launch

Rapper 50 Cent has crossed over to the world of fragrances, and here he can be seen at Macy’s Herald Square in New York City Thursday (Nov 5) promoting his new “Power by Fifty” cologne.

50 Cent // Power by Fifty Fragrance Launch

50 Cent (real name: Curtis Jackson) says that before he even got to work on the fragrance, he already knew he wanted it to smell “successful.”

“The fragrance Power was an idea I came up with,” 50 said before the event started. “I wanted to offer confidence. I wanted to make something that smells like success. We went through a whole lot of different ideas. I created storyboards, things I felt was representation of power. It turned into the actual shape of the bottle, if you look at the top. The details on it might remind you of my favorite watches, Audemars Piguet or Hublot. I wanted it to be masculine, sexy, attractive. Prior to creating this actual fragrance, I had the opportunity to enjoy Creed; that was one of my favorite fragrances. That kinda inspired me.”

And word is Kim Kardashian will be the spokeswoman for the upcoming perfume for women.

“I think she’s amazing,” he said with a smile. “She’s done great things for herself and her brand. She’s just someone who the public has taken an interest in. It’s not gonna stop. It’s kinda like what Paris Hilton has. [Kim] might not like that I make the comparison, but the two of them have an energy that it’s difficult to describe where the interest is coming from, but it’s amazing. And they’re so far different from each other, it’s interesting.”


50’s new album Before I Self Destruct drops November 16th (the digital version will be available for download Nov 9). He recently premiered his “Baby By Me” music video, which features Kelly Rowland. Click here to check it out if you haven’t gotten a chance to yet.

Be the first to receive breaking news alerts and more stories like this by subscribing to our mailing list.