Beyonce, Sarita Finnie (Hamburger Helper), Vicki Escarra (Feeding America) // Kick-Off of National Show Your Helping Hand Hunger Relief Initiative

Beyonce, pictured above with Sarita Finnie of Hamburger Helper and Vicki Escarra of Feeding America, kicked off her latest philanthropic project, the National “Show Your Helping Hand” Hunger Relief Initiative Monday (Jun 22) at New York City’s Madison Square Garden. She’s donating boxes of Hamburger Helper and encouraging fans to bring non-perishable items to her upcoming concert dates, where they’ll be collected to help feed underprivileged citizens of the U.S.

Beyonce // Kick-Off of National Show Your Helping Hand Hunger Relief Initiative Beyonce // Kick-Off of National Show Your Helping Hand Hunger Relief Initiative

Beyonce // Kick-Off of National Show Your Helping Hand Hunger Relief Initiative

PHOTOS: GETTY IMAGES

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