Jermaine Dupri & Chris Tucker // Pop Watch launch in Vegas Jermaine Dupri & Chris Tucker // Pop Watch launch in Vegas

We’ve got mad love for Jermaine Dupri but you have to admit … the picture to the right is comedic gold! The hip-hop entrepreneur just launched “Pop Watch,” a new line of watches with a unique style. The faces have crazy designs and one of the watches has numbers all over of them. If you’re familiar with the “Pop Art” graphic concept (Google it), you’ll understand the inspiration for the watches’ name and design. Continue reading for more pics from the launch at the MAGIC Marketplace, an annual fashion and apparel trade show in Las Vegas.

Suge Knight & Jermaine Dupri // Pop Watch launch in Vegas Jermaine Dupri // Pop Watch launch in Vegas

Pop Watch designer David Asseily, Jermaine Dupri and jeweler Pascal Mouawad // Pop Watch launch in Vegas

Pop Watch launch in Vegas

Pop Watch launch in Vegas

PHOTOS: WIRE IMAGE

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