After posing nude for PETA‘s “In, Not Mink” campaign last year, rapper Waka Flocka Flame has joined forces with the animal rights group for a second time.

This time around, Waka Flocka and PETA are fighting against animal cruelty, and Waka poses with an adorable little puppy in a newly released ad campaign photo.

“If you’re going through different stuff and you’re feeling a certain way, an animal will always be the same way, no matter how you feel,” the Bricksquad rapper says. “An animal isn’t going to curse you out, an animal ain’t gon’ fight you. It’s going to show you nothing but love. Animals are just like you, so be cautious of what you do.”

From PETA:

Atlanta-based Brick Squad hip-hop artist Waka Flocka Flame never stops when it comes to raising awareness about animal protection.

In advance of his sophomore album Triple F Life: Friends, Fans & Family, Waka earns a “Round of Applause” from animals everywhere for his second PETA ad, which is aimed at stopping chaining, fighting, and other abuse of dogs.

Waka’s adorable co-star in the ad is Daphna, a rescued dog from the Atlanta Humane Society who is named after PETA’s vice president of cruelty investigations.

Go behind the scenes with Waka and PETA below: