Kim Kardashian & Reggie Bush // April 2008 GQ Magazine

Word on the sidewalk is that socialite Kim Kardashian and her NFL football star boyfriend Reggie Bush have split! Kim’s rep confirmed the news to various media outlets. Sources say the time they spent apart took a toll on their relationship. Having recently returned from a trip to Africa in honor of Russell Simmons’ Diamond Empowerment Fund, the pair decided it’d be best to just go their separate ways with Reggie’s upcoming fourth football season just on the horizon.

“They never get to see each other, ever,” the source says. “It’s been a long time coming. They still love each other and are part of their lives, but Reggie spends six months out of the year in New Orleans, so it’s tough.”

Kardashian, 28, the star of Keeping Up with the Kardashians, had been dating Bush, 24, since 2007. The couple were seen as the perfect Hollywood pair, stepping out on red carpets and posing for a GQ spread together.

“They were the cutest couple,” another source tells PEOPLE. “They loved each other so much but they hardly saw each other. He starts his football training camp this week and she starts filming Keeping up with the Kardashians this week. They just need a break right now.”

SOURCE: PEOPLE

And we were just starting to like them too…

Reggie Bush and Kim Kardashian // Private Dinner for the Diamond Empowerment Fund Kim Kardashian & Reggie Bush // 2009 MuchMusic Awards (Red Carpet) Reggie Bush & Kim Kardashian outside of the Staples Center at the Lakers/Nuggets game (May 27th 2009) Kim Kardashian & Reggie Bush // New Years Eve 2009 Party at LAX Nightclub in Vegas