It has been said that giving birth is one of the most emotional experiences that a woman can have … so naturally, E! exploited it for their latest special.

In “Holly Has a Baby,” former playmate Holly Madison chronicled the arrival of her daughter Rainbow Aurora. This included the actual birth.

Madison can be seen bursting into tears just before her daughter arrives and cries out “I’m scared.”

Call me crazy but there’s something unsettling about a woman letting cameras into the delivery room while she gives birth. It’s just so Kardashian.

The reality star is set to wed her fiance Pasquale Rotella on August 14, 2013, so you can expect the events leading up to the wedding to be documented for TV as well.

Watch the moment unfold below:

[H/T: Too Fab]