Actor Bruce Willis wants to launch his very own cologne so that the world can smell as manly as him.

The fragrance, simply called “Bruce Willis,” is included with a collection of his own hair and body wash, deodorant and aftershave balm and is the result of Bruce teaming up with LR Health and Beauty Systems to help develop the fragrance, which has been dubbed the “manliest” scent in the world. A spokesman for the company said:

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world.”

The 55-year-old “Die Hard” actor admits that he’s every happy with the finished product and he had “a lot of fun” picking the ingredients, which includes grapefruit, pepper and vetiver. Willis said in a statement to press:

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

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