Oprah Winfrey is definitely wasting no time in preparing for her move from her current daytime talk show, The Oprah Show, to her next project, OWN:The Oprah Winfrey Network, which is her new cable television network. One of her first shows on the new network will be the hour-long “Oprah’s Next Chapter,” and it will air in the evening. There’s also talks of her having big name celebrities like Lady Gaga and Jay-Z appear on other shows on the network.
The network is using Ms. Winfrey’s ability to attract high-profile talent. One OWN series, “Visionaries: Inside the Creative Mind,” will highlight pop musician Lady Gaga and movie director James Cameron, among others. Another show, “Master Class,” will feature people like former U.S. Secretary of State Condoleezza Rice and musician Jay-Z relaying life stories and lessons directly into the camera.
Jay-Z, whose real name is Shawn Carter, said Ms. Winfrey asked him to participate during a phone call. “I didn’t even think about it,” Mr. Carter said last month. “I just said ‘yes.'”
This network sounds like it’s going to be pretty interesting!
Oprah’s brand is pretty huge, but can it sustain on its “own” television network?