The Black Eyed Peas took over Times Square in New York City Wednesday night (Mar 10) and performed a surprise concert in an effort to promote the launch of Samsung’s new 3D TV’s, which are available this week.

Though the concert wasn’t publicized, due to an NYC regulation that states that events in Times Square can’t be formally announced until 30 minutes prior to they’re scheduled to start, but Twitter and other forms of social media allowed the Peas to attract a crowd of around 10,000 people.

Check out pics of BEP taking over Times Square with their surprise performance below…