Click above to listen to “The People” produced by Kanye West
Multi-faceted Hip-Hop superstar Common is prepping his highly anticipated seventh album, Finding Forever, for a July 31st release on G.O.O.D Music/Geffen Records. The album is the follow up to the four times Grammy nominated, critically heralded and Kanye West produced Be, which spawned hits including “The Corner,” “Go,” and “Testify.”
Finding Forever, finds Kanye again taking the bulk of production work with help from Will.I.Am on the sultry “I Want You,” the late great J. Dilla on “So Far To Go,” featuring a surprise guest appearance by D’Angelo and G.O.O.D Music producer Devo Springsteen on “Misunderstood.”
On Finding Forever, Common, rips the mic like a hungry newcomer. The street single “The Game” produced by Kanye with scratches by the legendary DJ Premier is a horn drenched, vintage NY rap boom-bap banger from the Chi-town emcee, no less. The resounding lead single “The People” finds Common lyrically asserting why and who he creates his music for over regal strings, delectable keys and hard to get vocals by Gil Scott Heron. The video for “The People” will be in shot in by Neon in NYC on Saturday, June 9th.