Family Ties/Dangerous LLC/Atlantic recording artist Deemi is set for the world premiere of her eagerly anticipated debut video, “Soundtrack of My Life,” based on a true story. The companion clip – directed by Syndrome (Pretty Ricky, Lupe Fiasco, Mike Jones) – to the Brooklyn-based singer/songwriter’s rising R&B smash was unveiled March 2nd on the “World’s Most Dangerous Site,” AllHipHop.com.
“Soundtrack of My Life” will impact at Urban radio outlets nationwide in April, having already taken New York City by storm with raved-about rotation on the city’s influential Hot 97. Deemi’s much anticipated debut album, also dubbed “SOUNDTRACK OF MY LIFE,” is slated to drop into stores coast to coast on June 5th. “Deemi has taken her truly remarkable real life experience and turned it into a riveting personal soundtrack with universal appeal,” said Atlantic Records Chairman/CEO Craig Kallman. “Since signing her to Atlantic, we have watched her channel her personal stories of deep struggle and ultimate survival into the creation of a moving album of extraordinary power, spirit, and emotion. This is a landmark premiere that we believe will establish Deemi as one of the most important new and compelling voices in modern music.”
Tahu “Deemi” Aponte has drawn praise for her powerful vocals and equally potent confessional songwriting, creating modern soul music that is as vividly descriptive as it is emotionally charged. “SOUNDTRACK OF MY LIFE” sees Deemi collaborating with acclaimed producers Midi Mafia (50 Cent’s “21 Questions”) and Chris Styles of Dangerous LLC (Christina Aguilera, G-Unit) to create a graphic and unforgettable chronicle of her hard-fought life and struggles on the mean streets of Bed-Stuy. Along with the breakthrough title track, the album includes such highlights as “Little Girl” (featuring fellow New Yorker, Remy Ma), the radio-friendly “On The Radio,” and the poignant “Sunshine,” which sees Deemi offering her thoughts and perspective on last year’s tragic death of Nixmary Brown.
“She was a little girl who was killed by her stepfather,” explains Deemi. “Her death created a big uproar about New York’s ACS (Administration for Children’s Services). She lived right around the corner from me, and because I have kids of my own, I took it pretty hard. Nixmary Brown was waiting for the sun to shine, like so many of us are, and this song is my tribute to her.”
“Soundtrack of My Life” has proven a true word-of-mouth hit, breaking out from such mixtapes as “DJ SCOPE & DJ BIZ’S R&B OVERDRIVE” and “DJ FINESSE & DJ ENVY’S RNB HEAT WAVE 2K6,” to acclaim from a number of national publications including Giant, Fader, and King. “Deemi recalls a young Mary J. Blige,” declared Vibe, going on to celebrate “her intimate lyrics and hard-hitting vocals.” XXL Presents Hip Hop Soul hailed “SOUNDTRACK OF MY LIFE” for its “requisite Brooklyn swagger” and “rich and substantial tales that transcends broken hearts and lovesickness.” The New York Post named Deemi as one of its “New Faces For ’07,” praising her as “an old fashioned R&B singer…Deemi has sculpted her hard-knock experiences into a compelling album.”
Deemi is also a rising star online, with her own Deemi.com and myspace.com/deemi. Along with streaming preview tracks from “SOUNDTRACK OF MY LIFE,” the MySpace page features “What’s Your Struggle?,” a weekly advice column in which the singer offers assistance and support to those fans going through their own difficulties and problems. For additional information on Deemi, please visit www.deemi.com and www.myspace.com/deemi.