In an effort to motivate New York’s youth to stay in school, big names like Russell Simmons, Keri Hilson and Jim Jones participated in the 4th annual “Stay in School” pep rally & concert Tuesday night (Oct 27) in New York City.

Russell Simmons’ nephew JoJo Simmons and Bad Boy recording artist Donnie Klang were also in the building for the event, sponsored by Verizon Wireless and NYC’s premiere hip-hop station Hot 97. Continue reading for a few more pictures.