Diddy is channeling the legendary Frank Sinatra in a newly revealed advertising campaign promoting his famous Ciroc vodka line.

In the Anthony Mandler-directed video clip, the Hip-Hop mogul and a ton of his celebrity friends — including Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray, Aaron Paul, Lisa Seiffert, Michael K. Williams, Jesse Williams and Dania Ramirez — all party the night away in Las Vegas as the classic Sinatra tune “Luck Be a Lady” plays in the background.

Diddy’s right-hand man in the New Year’s Eve commercial is actor Frank Vincent, known for his roles in classic mob films like “GoodFellas” and “Casino.”

But with all of this partying and drinking, responsibility is definitely going to have to play a major factor … which is why on New Year’s Eve, Ciroc reps in major cities all over the country will be handing out prepaid debit and Metro cards so that NYE partiers won’t drink and drive.

Check out the new commercial below:

Jennifer Lopez promoted her exclusive KOHL’s fashion and home collection at the Mohegan Sun Casino Tuesday (Oct 18) in New York City.

Rap star turned book author T.I. hosted an autograph signing and meet and greet for his new novel “Power & Beauty” Tuesday at Hue-Man Bookstore & Cafe in New York City.

George Clooney showed off his new girlfriend Stacy Keibler on the red carpet of the Paris Premiere of his latest movie “Ides of March” at Cinema UGC Normandie Tuesday night.

Australian supermodel Miranda Kerr unveiled Victoria Secret’s 2011 Fantasy Treasure Bar at Lexington Avenue in New York City Wednesday (Oct 19).

R&B singer Melanie Fiona attended VIV Magazine & Bally Switzerland’s “Shop for a Cause” event at the Bally Flagship Boutique Wednesday in New York City.

Model Jessica White showed up at the launch party for PMC Magazine Wednesday at Dream Downtown in New York City.

And tennis player Venus Williams and boxer Laila Aliwas on hand at the 32nd Annual Salute to Women in Sports Gala at Cipriani Wall Street in New York City Wednesday.

Kelly Rowland celebrated the release of her new “Here I Am” album Tuesday night (Jul 26) with friends atop the Standard Hotel in New York City.

The R&B singer was joined by her former Destiny’s Child band-mates Beyonce and Michelle Williams, as well as Big Sean, Maxwell, Estelle, Tika Sumpter, Terrence J and more.

Check out over a dozen pics below:

Co-stars Vin Diesel and Elsa Pataky posed for photos at a photocall in Madrid, Spain yesterday (Tue. Apr 26) for their new movie “Fast & Furious 5.”

Supermodel Jessica White attended the Boston Celtics vs New York Knicks Playoff Game 4 Sunday night (Apr 24) at Madison Square Garden in New York City.

Singer/songwriter John Legend performed in concert for his “Wake Up!” Tour at the State Theatre in Sydney, Australia Sunday.

R&B king R. Kelly did a show at the Manchester Apollo Sunday evening in Manchester, England.

Mother-daughter pair Kelly and Sharon Osbourne came out to support dad/hubby Ozzy at the premiere of “God Bless Ozzy Osbourne” during the 2011 Tribeca Film Festival at BMCC Tribeca PAC on Sunday in NYC.

Zoe Saldana showed up at the W Hotel in San Francisco, California Saturday evening (Apr 23) at the 54th San Francisco International Film Festival Midnight Awards, where she and Clifton Collin Jr. were honored.

Tracy Morgan and his girlfriend came out to the Boston Celtics vs New York Knicks Playoff Game 3 Friday at Madison Square Garden in NYC.

Kalenna Harper, Sean “Diddy” Combs, and Dawn Richard of Diddy-Dirty Money performed at Hammerstein Ballroom in New York Friday night.

R&B songbird Kelly Rowland celebrated the release of her new single “Motivation” at Greenhouse this past Tuesday night (Apr 2) in New York City. Some of the celebs in the building to show their support for Rowland’s new single were producers Rico Love and Swizz Beatz, her gal pals Jessica White and LaLa Vazquez, and BET personality Terrence J.

Check out 10+ pics below:

Rappers Kanye West and Kid Cudi posed with comedian Aziz Ansari backstage last Thursday night (Feb 10) at the fashion show for Best New Menswear Designers in America Fall 2011 Collection, presented by GQ and CFDA at Ace Hotel in New York City for New York Fashion Week 2011.

Check out more pics below!

Solange and Angela Simmons were both spotted at the launch party Wednesday (Feb 9) for the new Macy’s Bar III Pop-Up Shop at 156th Fifth Avenue in New York City.

Taraji P. Henson worked it on the runway Wednesday night at the Heart Truth’s Red Dress Collection fashion show during Mercedes Benz Fashion Week at The Theatre at Lincoln Center in NYC.

Nicole Richie was on hand for a New York Fashion Week celebration at Bergdorf Goodman Wednesday evening.

And Supermodel Jessica White attended the Bullett Magazine’s fashion week kick off event at Bullett Loft Wednesday.

Your thoughts on the pics?

Actor Sylvester Stallone met up with his good friend, actor turned politician and California Governor Arnold Schwarzenegger, as the two arrived on the red carpet of a screening for Stallone’s new movie “The Expendables” at Planet Hollywood Wednesday (Aug 11) in Nevada.

Actor Terry Crews, who stars in “The Expendables” (written and directed by Stallone) was spotted at the movie screening in Nevada as well…

LeBron James hung out with Chris Paul and record executive Steve Stoute at NYC club owner Noah Tepperberg‘s birthday party at Avenue (one of Noah’s many nightclubs) in New York City. LeBron is pictured below with Noah…

Model Jessica White and comedian/actor Mike Epps were on hand for Style Management’s 4 Season Style Preview at the Eventi Hotel in NYC.

Rappers Fabolous and Jadakiss attended the Jordan Brand Pop-Up Store soft-opening reception during the World Basketball Festival at the Atmos Store in New York.

While basketball stars Chris Paul and Dwyane Wade celebrated Jordan Brand during the World Basketball Festival nearby at the House of Hoops…

Actress Jenifer Lewis and Cheech Martin (one half of “Cheech & Chong”) enjoyed each other’s company on the red carpet of the Disney/Pixar launch event for “World of Cars Online” at Bob’s Big Boy in Burbank, CA.

And actor Idris Elba promoted his new movie “Takers” at the MGM Grand Hotel in Detroit.

TV exec. Nick Cannon and rapper Common kicked it at the Integration vs. Brand Interruption event presented by Digitas at the Cannes Advertising Festival in Cannes, France yesterday (Tues. Jun 22).

Singer Shakira launched her new fragrance “S By Shakira” in Madrid, Spain.

Jessica Simpson hung out with TV personality AJ Calloway at the sneak peak of the Jessica Simpson Jeanswear Showroom in New York City.

Taylor Swift was excited to see singer Faith Hill on the red carpet of the Nashville Flood Relief Concert in Tennessee.

Taylor also chatted it up with Miley Cyrus backstage at the concert…

R&B singer John Legend performed Monday night (Jun 21) in Los Angeles at the “Waiting for Superman” movie screening at the Regal Cinemas LA Live Stadium.

Tori Spelling hosted a signing in Los Angeles for her new book “Uncharted TerriTORI” and brought along the family: her husband Dean McDermott, their son Liam Aaron McDermott and their daughter Stella Doreen McDermott.

Estelle and Sean Paul posed for pics together on the red carpet of Malibu Rum’s First Day of Summer Kick Off at the Tribeca Rooftop in NYC.

Sisters Kim and Khloe Kardashian hit up the 17th anniversary party for Vegas Magazine at the Surrender Nightclub at Encore Las Vegas Saturday night (Jun 19).

And actors Jackie Chan, Jaden Smith and Will Smith attended the premiere of “The Karate Kid” in Shanghai, China Friday (Jun 18.)

International singer Usher was spotted over in Paris, France Tuesday afternoon (Jun 1) at the Hyatt Vendome hotel promoting his new album Raymond v. Raymond, which has so far peaked at 51 on the French Albums Chart. Over here in the U.S., Raymond v. Raymond, the sixth album from the R&B singer, sold over 329,000 copies in its first week and peaked at #1 on the Billboard 200 Albums Chart. His international hit “OMG” (featuring Black Eyed Peas front man Will.i.am) is being well received both here in the States and all over the world. So does this mean Usher’s back? Sure does sound like it!

Singer Ciara attended the closing of Marina Abramovic’s “The Artist is Present” event, hosted by Givenchy at the Museum of Modern Art in New York City.

Actress Zoe Saldana posed backstage at the 2010 Crystal + Lucy Awards: A New Era at the Hyatt Regency Century Plaza in Century City, California.

Gucci Mane recorded an episode of BET’s 106 & Park in New York. His new music video premiered this week.

Destiny’s Child alum Letoya Luckett was seen on the red carpet of the premiere of her new movie “Killers” in Hollywood. She has a supporting role in the new film. Meanwhile, her other movie, “The Preacher’s Kid,” recently went to DVD.

Actor Ashton Kutcher and his wife, actress Demi Moore, were also spotted on the red carpet of the “Killers” movie premiere in Hollywood.

Over in Beverly Hills, legendary singer Natalie Cole and R&B/Neo-Soul artist Ledisi attended the Society of Singers annual tribute gala.

Actor/rapper Common posed on the red carpet of LA Times Magazine’s “Rock & Style: A Night of Music & Fashion” event in Hollywood.

Rapper The Game hosted a breakfast at The Pink Teacup in NYC.

UK singer Taio Cruz (who achieved success in the US with his hit single “Break Your Heart”) took this picture with Def Jam CEO L.A. Reid and rapper Ludacris at the party celebrating the U.S. release of his new album hosted by Z100 and MySpace Music at the Canal Room in New York.

Two of the Kardashian girls (Kourtney and Kim) attended the 94th Indianapolis 500 at the Indianapolis Motor Speedway Sunday afternoon (May 30) in Indiana.

And Model Jessica White and Russell Simmons were on hand for the 2010 Angel Wings Foundation Dinner at Georgica Sunday evening in Wainscott, New York.

R&B crooner and ladies man Trey Songz released his new “Neighbors Know My Name” music video this week. Trey and his leading woman, model Jessica White, get intimate in the bathtub before heading to the bed, which is where things really heat up (as noted by the red tint/overlay throughout the nearly 4 minute clip). Watch Trey and Jessica get hot and heavy in Trey’s new music video below…

Actresses Gabourey Sidibe and Rosario Dawson hung out together Thursday afternoon (Feb 11) at the V-Day 4th Annual LA Luncheon at the Four Seasons Hotel in Beverly Hills. Gabby spoke as one of the hosts at the annual luncheon, which featured a reading of Eve Ensler’s newest work “I Am An Emotional Creature: The Secret Life of Girls Around the World.”

Actor Brandon T. Jackson, pictured with his co-stars Alexandra Daddario and Logan Lerman, attended a fan meet and greet for their new movie “Percy Jackson & the Olympians: The Lightning Thief” at a Hot Topic store in Hollywood Thursday afternoon.

Supermodel Jessica White hit up the Sports Illustrated 24/7: SI Swimsuit Overtime event at TAO Nightclub in Las Vegas Friday night (Feb 12).

Model Christine Teigen and her boyfriend, R&B singer John Legend, were also on hand at the Sports Illustrated event Friday night.

Actor John Travolta and his wife Kelly Preston both attended the Paris premiere of “From Paris with Love” at Cinema UGC Normandie in France on Thursday (Feb 11). John has a starring role in the new film.

And actor Trey Songz was spotted Tuesday night (Feb 9) chilling  at Lucky Strike Lanes & Lounge in NYC for their weekly celebrity gathering called “Bottles & Strikes Celebrity Bowling.”

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Sports Illustrated swimsuit model Jessica White posed for pics on the red carpet of an event hosted by SI Wednesday (Feb 10) at Jet Nightclub at the Mirage Hotel & Casino in Las Vegas.

Singer/songwriter John Legend and his model girlfriend Christine Teigen hit up the Sp0rts Illustrated Swimsuit 24/7: New York Launch Party at Provocateur at the Hotel Gansevoort Tuesday (Feb 9) in New York City.

Rising pop star Justin Bieber performed at “Y-100 Underground,” hosted by radio station Y-100 in Miami Saturday (Feb 6).

African model Alek Wek attended the (RED) and Diptyque special edition partnership launch at the Diptyque store in NYC Tuesday.

Def Jam  CEO Antonio “L.A.” Reid and his wife Erica attended the opening of the first Hermes Men’s Store on Madison Ave. Tuesday in New York.

And tennis player Venus Williams hit up the NFL owners party at Viceroy Miami Saturday (Feb 6) in Florida.

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Music producer/songwriter Christopher “Tricky” Stewart hosted his 2nd annual pre-Grammy party at Wonderland in Los Angeles Friday night (Jan 29) and a good number of his celebrity friends showed up to party the night away.

Over the span of his 16 year career, Stewart has created hits for Beyonce (“Single Ladies”), Rihanna (“Umbrella”), Mariah Carey (“Obsessed” and “Touch My Body”), Justin Bieber (“One Time”), Usher (“Moving Mountains”) and tons more.

Some of the guests at his pre-Grammy party were Ne-Yo, Ciara, Christina Aguilera, the legendary Stevie Wonder and more. Check out more pictures below and when you continue reading…

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The biggest names in hip-hop entertainment hit up the 2009 BET Hip-Hop awards, held in Atlanta, GA this past weekend. Folks like Soulja Boy, Gucci Mane, Monica, Tiny & Toya, Pretty Ricky, Shawty Lo, Plies, Rick Ross and more all walked the red carpet before making their way into the building to enjoy the show, which will air on BET Tuesday, October 27th at 8/7c.

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Cassie and Diddy, pictured above with designer Zac Posen, attended a special screening for “The September Issue” Wednesday (Aug 19) in New York City. Could Cassie and Diddy not make their “relationship” any more obvious?

Other famous faces who hit up the screening were supermodels Jessica White and Chanel Iman, who was pictured sucking face with her boyfriend. Actress Sienna Miller also attended the special NYC screening of the film.

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Supermodel Jessica White celebrated her 25th birthday with a party at Mr. West Monday (Jun 22) in New York City. The celebrity guest list included the likes of Russell Simmons, his new girlfriend (French model Noemie Lenoir), Fabolous and Adrienne Bailon. Continue reading for all of the pics from the shindig.

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Beyonce and her mom Tina Knowles decided to get dougied up in all black Thursday night at the NYC premiere of Bey’s new “Obsessed” movie. The film also features acting from co-stars Idris Elba and Ali Larter, who both hit up the movie’s premiere at the School of Visual Arts. The event was hosted by the Cinema Society and MCM. Continue reading for more pics!

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