As brand ambassador for Ciroc, you already know Diddy had to throw a huge New Year’s Eve Party to promote the world-famous Vodka brand.

The Hip-Hop mogul hosted one of many “Ciroc the New Year” parties held across the country on New Year’s Eve (Sat. Dec 31).

Held in Miami Beach, Florida, Diddy’s party featured many big name appearances from celebs who chose not to be photographed, like Ne-Yo, Rihanna, Queen Latifah, Rick Ross, Fat Joe and others.

The ones who did choose to take a few pictures were Vivica A. Fox, Star Jones, NeNe Leakes, Gayle King, Kim Porter, Evan Ross and Diddy’s mom Janis Combs.

Check out the photos below:

Right after Sunday night’s MTV Video Music Awards, celebs hit up the SLS Hotel in L.A. to attend the House of Hype’s after-party, including Kelly Rowland, Katy Perry, Flo Rida, Melody Thornton, Evan Ross and more.

Check out 10+ pics below:

Diana Ross’ third oldest child Chudney Ross celebrated the grand opening of her new children’s book store Books & Cookies Saturday afternoon (May 14) in Santa Monica, California.

Chudney’s entire family, including mom Diana Ross, sisters Tracee Ellis Ross and Rhonda Ross Kendrick, her young nephew Raif and her brothers Evan Ross and Ross Arne Naess, all came out to support her at the launch of her new store, which serves as the first bookstore, cafe and event center space (all for children) in Santa Monica.

Take a peek at some pics of the whole Ross clan backing Chudney in her new business venture below:

Maxim Magazine hosted their annual “Hot 100″ Party last Wednesday night (May 11) at Eden in Hollywood. And loads of A-listers, like Kelly Rowland, Keri Hilson, Amber Rose and Melanie Fiona, all came out to party with attendees and a building full of hopefuls for next year’s “Hot 100″ list.

Check out 10+ pics from the sexy soiree below:

Nylon Magazine hosted a party to celebrate the launch of the new Young Hollywood May issue of their magazine last night (Wed. May 4) at Bardot in Los Angeles. And a host of stars came out to attend the YouTube sponsored event, including singers Jordin Sparks, Dawn Richard and JoJo, as well as actors Evan Ross and Tristan Wilds, and reality TV star/celebrity socialite Paris Hilton.

Check out 10+ pics from the red carpet below:

Michael Jackson‘s brothers (L – R): Jermaine, Tito, Jackie and Marlon arrived together on the red carpet of the King of Pop‘s new film, “This Is It,” which premiered worldwide Wednesday (Oct 28) and made $2.2 million on its opening night in North America Tuesday (Oct 27). Here the remaining members of the iconic “Jackson 5” music group are pictured with the director and producer of the film (and the former tour) Kenny Ortega.

The big event drew in a lot of other famous faces, like Paula Abdul, Martin Lawrence, Vivica A. Fox, Will Smith, Tyrese and more. Continue reading for the rest of the pictures from the premiere!

Actor Evan Ross recently turned 21 and threw a birthday party for himself at Guys and Dolls nightclub in Los Angeles Friday night (Aug 28). His mom Diana, his sisters Tracee and Chudney his brother, Ross Arne Naess and his girlfriend Cora Skinner all partied with Evan in the VIP section of the club. Each of them wore a white glove in honor of Michael Jackson, whose birthday was the next day. Actress/model Eva Marcille was also spotted at the club.

Rapper Ludacris, pictured above with actor Larenz Tate, hosted the Ludacris Foundation Summer Splash Saturday (Aug 22) at a private residence in Malibu, Los Angeles. Other celebrities who attended the benefit to raise awareness for Luda’s charity were Ciara, Terry Crews, Brian J. White and more. Continue reading for more pics!

PHOTOS: WENN / WIRE IMAGE

Here’s a newly released photo of Kim Kardashian and her boyfriend, NFL star Reggie Bush, touring the Motswedi Rehabilitation Centre over in Mochudi, Botswana (a city in southern Africa) on Tuesday (Jul 14). Kim and Reggie both are over there for charity as a part of the Russell Simmons Diamond Empowerment fund.

We also posted new candid photos of Queen Latifah, Evan Ross, Venus Williams and more. Continue reading for all of the new pics.

PHOTOS: WENN / FILM MAGIC / WIRE IMAGE / GETTY IMAGES

No matter how much fun you had this past Saturday on 4th of July, we guarantee whatever event you attended didn’t top Diddy and Ashton Kutcher‘s White Party. Everybody who was anybody attended the event, which was held to help raise awareness for Malaria No More.

The Ciroc-sponsored event was held at a private residence in Beverly Hills, California Saturday (Jul 4) and saw appearances from Chris Brown, Teyana Taylor, Amber Rose, Tyrese, Lil Kim and lots of other celebs. Continue reading for a ton of pics from what looked to be the official event of the summer!

PHOTOS: GETTY IMAGES / FILM MAGIC / WIRE IMAGE

We found Olivia! Here she is pictured with a blue ferrari at the Black Sports Agent Association’s 10th Anniversary Pro Football Draft event at the Dancy-Power Automotive showroom Saturday in New York.

Actor Samuel L Jackson hit up Denise White’s birthday party at Glow at the Marriott Marina Del Ray Saturday night in California.

Jennifer Lopez spoke as the Honorary Chairperson of the 2009 March of Dimes March for Babies at Crandon Park In Biscayne, FL Saturday afternoon. The singer/actress also had the honor of cutting the ribbon to kick off the march.

Oscar nominated actress Viola Davis and her husband actor Julius Tennon attended the 8th annual Tribeca Film Festival’s TFI Awards Ceremony at the City Winery Friday in New York.

Aubrey O’Day and DJ Cassidy posed for a pic together at the 8th Annual Tribeca Film Festival’s “Here and There” after party at The Eldridge in New York Thursday night.

Actor Evan Ross and his girlfriend Chora Skinner hit up the Chloe Los Angeles Boutique Opening part at Milk Studio Thursday in Cali.

Akon attended the 2009 Billboard Latin Music Awards Thursday night in Miami at the Bank United Center. Good thing he’s showing those teeth or else… you get the picture.

PHOTOS: WIRE IMAGE // GETTY IMAGES

Queen Latifah celebrated her 39th birthday Saturday night at SIR Studios in Hollywood, and the celebrity guest list included the likes of Kim Kardashian, Lil Kim, MC Lyte, David Banner, Vivica A. Fox and more. Continue reading to peep the rest of the pics and to see who else hit up Dana’s birthday party!

PHOTOS: WIRE IMAGE

PHOTOS: NUNEZ / WIRE IMAGE

Angela Simmons celebrated hr 21st birthday at Butter Nightclub in New York City last night. Guest included Jo Jo Simmons, Vanessa Simmons, Dwyane Wade, Evan Ross, DJ CLue, Miss Info and, Dawn Richards of Danity Kane. Angela’s rumored boyfriend Bow wow did not attend but, it looks like it was a fun party! Check out more pics after the jump!