Diddy is channeling the legendary Frank Sinatra in a newly revealed advertising campaign promoting his famous Ciroc vodka line.

In the Anthony Mandler-directed video clip, the Hip-Hop mogul and a ton of his celebrity friends — including Jessica White, Eva Marcille, Christine Teigen, Chad Michael Murray, Aaron Paul, Lisa Seiffert, Michael K. Williams, Jesse Williams and Dania Ramirez — all party the night away in Las Vegas as the classic Sinatra tune “Luck Be a Lady” plays in the background.

Diddy’s right-hand man in the New Year’s Eve commercial is actor Frank Vincent, known for his roles in classic mob films like “GoodFellas” and “Casino.”

But with all of this partying and drinking, responsibility is definitely going to have to play a major factor … which is why on New Year’s Eve, Ciroc reps in major cities all over the country will be handing out prepaid debit and Metro cards so that NYE partiers won’t drink and drive.

Check out the new commercial below:

Eva Marcille attended the “Hair Battle Spectacular” Season 2 premiere at Ricky’s Revolver Salon in New York City last night (Mon. Aug 15).

Hip-hop mogul Russell Simmons and one of his many lady friends, actress Melissa George, hit up the Somaly Mam Foundation Social Life Magazine August issue release party in Watermill, New York Saturday evening (Aug 13).

DJ Pauly D was the man of the hour Saturday night at the Palms Casino Resort in Las Vegas as the “Jersey Shore” star spun a set for their “A Midsummer Night’s Dream – Enchanted Lingerie Masquerade” party.

Pauly D, who currently opens for Britney Spears for her “Femme Fatale” Tour, is also working out a deal to sign with Hip-Hop collective G-Unit. But right now, he’s enjoying the perks of being an opening act for Britney Spears.

Nick Cannon DJ’d his own set down the street at Planet Hollywood Resort & Casino in Vegas Saturday night too.

R&B singer Cee-Lo Green performed during Macy’s Glamorama at the Chicago Theater Friday night (Aug 12).

Actress Zoe Kravitz posed with her mom Lisa Bonet and her stepdad, actor Jason Momoa, as the trio arrived at the premiere of Lionsgate Films’ latest release “Conan The Barbarian” Thursday (Aug 11) in L.A.

And Lisa and Jason couldn’t keep their hands (or lips) off each other…

Pro basketball player Dwight Howard laughed it up with “106 & Park” host Rocsi Diaz while making appearance on the BET show Thursday.

Recording artist Jordin Sparks showed her face at the WWE and The Creative Coalitions “Be a Star” SummerSlam Kickoff Party in Los Angeles Thursday evening.

Snooki blew kisses on the red carpet of the YRB Magazine Summer Issue cover celebration last Wednesday night (Aug 10) at District 36 in New York City.

And R&B/Pop singer Jason Derulo posed for photos at a preview party for his new album “Future History” at the James Hotel in New York City. “Future History” hits stores next month (Sep 27).

Black Hollywood came out in a big way Wednesday night ( May 4) to support the release of Sony Pictures’ newest film “Jumping the Broom” at the ArcLight Cinemas Cinerama Dome in Hollywood. The film’s stars, including actresses Paula Patton, Angela Bassett, Tasha Smith and Loretta Devine, as well as actors Romeo, Laz Alonso, Pooch Hall and Mike Epps all came out to catch the big premiere.

Other celebs, like Meagan Good, Christina Milian, Eva Marcille, Teyana Taylor and plenty more, were also spotted on the white carpet of the movie premiere. “Jumping the Broom” hits theaters tomorrow (May 6), but until then, check out the pics from the Hollywood premiere below!

The always stunning model/actress Eva Marcille and “Dancing with the Stars” charmer Romeo both attended the OK! Magazine Hollywood Sexiest Singles Party at the Lexington Social House in Hollywood Thursday night (Apr 14). Also spotted striking a pose on the red carpet of the event was Romeo’s DWTS dance partner Chelsie Hightower and TV personality Audrina Patridge.

Take a look at 10+ pics below:

Dwyane Wade had a private party Monday night (Jan 17) to celebrate his 29th birthday at the Wall Lounge nightclub in Miami Beach, Florida. The Miami Heat baller was joined by girlfriend Gabrielle Union, teammate LeBron James, fashion designer Rachel Roy and more. New couple, rapper Flo Rida and model Eva Marcille, even showed up, along with Rocsi Diaz from BET‘s 106 & Park.

During the festivities, Gabrielle Union grabbed the mic and gave a hilarious toast to her boo, who happens to be almost 10 years younger than she is.

“Tonight I just want to say, baby you’re not yet 30, which dammit I can’t wait until you are! …Because it makes me sound a little bit less of a pervert,” the 38-year-old actress joked.

Check out 10+ Pics of D.Wade and his friends partying (along with a little video footage) below!

Photos & Video: World Eye

The 2010 BET Awards went down Sunday night (Jun 27) live from the Shrine Auditorium in Los Angeles and the red carpet was full of black star power as celebrities like Ciara, T.I. (who brought along his entire family), Keri Hilson, Nick Cannon, John Legend, Diddy, Carmelo & Lala, Nicki Minaj, Brandy, the Black Eyed Peas and more arrived in style at the 10th annual show.

Check out 40+ pictures from the BET Awards’ red carpet below and when you continue reading…

Model Eva Marcille and actress Stacey Dash kicked it at the 32nd Annual Playboy Jazz Festival at the Hollywood Bowl Saturday (Jun 12) in Los Angeles.

Actress Vanessa A. Williams posed with a snake on the red carpet of Cartoon’s Network “Unnatural History” world premiere at the Steven J. Ross Theater in the Warner Bros. Studios lot in Burbank, CA.

LL Cool J attended a photocall for his new TV show at Roma Fiction Fest 2010 at the Parco Dei Principi Hotel in Rome, Italy Friday (Jun 11).

Actors Jackie Chan, Jaden Smith and Taraji P. Henson paid a visit to BET’s 106 & Park Thursday (Jun 10) in NYC to promote their new movie “The Karate Kid,” which hit theaters Friday.

Melanie Brown aka Mel B attended the Bravada Women’s Athletica grand opening in Beverly Hills, CA.

Rapper Kid Cudi hit up the Absolut Brooklyn launch party, hosted by Absolut Vodka & Spike Lee, at the Power House Arena in Brooklyn, New York City.

Rocker Bret Michaels isn’t letting his health woes stop him as he continues to perform on tour. The “Celebrity Apprentice” winner performed in concert at the Cruzan Amphitheater in West Palm Peach, FL.

And Evelyn Lozada, one of the basketball hoes wives, hung out with Al Reynolds (Star Jones‘ ex husband) at an event she hosted at the Dulce Shoe Boutique in Coral Gables, Florida.

Supermodel Kim Porter‘s oldest son (and Diddy‘s step-son) Quincy Brown was spotted keeping company with a few beautiful women over the weekend (Fri. Apr 23) in Miami Beach, FL. The aspiring rapper was seen jet-skiing in the ocean and hanging out with singer Teairra Mari, model Eva Marcille and female rapper Hazel E poolside at a Miami Beach hotel.

Later that night, Quincy, Eva, Teairra and Hazel E were all spotted partying in the VIP section with their friends at Club Play in Miami. And Q definitely looked like he had a really good time hanging out with those pretty girls! Check out the pictures below…

They were set to wed this summer, but Essence Magazine is reporting that actor Lance Gross (28) and model/actress Eva Marcille (25) have split up. The couple’s reps confirmed the news with an official joint statement:

“Lance Gross and Eva Marcille have mutually decided to end their relationship. The split is completely amicable and both parties remain friends.”

Lance and Eva have been engaged since Christmas Eve 2008, and were planning to get married in July 2010.

Married couple to be, actor Lance Gross and model Eva Marcille, were spotted boo’d up Tuesday night (Mar 9) for the after-party for the premiere of “Our Family Wedding” at Providence in New York City.

Check out a few pics of Lance and Eva playing kissy-face and hanging out at the “Our Family Wedding” premiere after-party below…

Stars like Regina King, Lance Gross, Eva Marcille, Forest Whitaker and more all came out for the movie premiere for the new film “Our Family Wedding” at AMC Loews Lincoln Square 13 theater Tuesday night (Mar 9) in NYC.

Some of the cast members from Bravo’s “Real Housewives of Atlanta,” including NeNe Leakes, Kandi Burruss and Lisa Wu Hartwell, were spotted at the private after-party at Providence. Check out 10+ pictures of the folks mentioned and more below and when you continue reading…

Check out this last batch of photos from last night’s NAACP Image Awards in Los Angeles, CA. We have flicks of Keri Hilson, Eva Marcille, Mo’Nique, Gabby Sidibe, Paula Patton, Lee Daniels, Morgan Freeman, Nick Cannon and more posing backstage, in the audience and/or in the press room of the 41st annual event.

20+ pictures below and after the cut…

Black star power was in full effect as celebrities like Keri Hilson, Gabrielle Union, Jill Scott, Tyler Perry, Maxwell, Keke Palmer, Tyrese, John Legend, Gabby Sidibe and tons more walked the red carpet of the 41st Annual NAACP Image Awards, held last night (Fri. Feb 26) at the Shrine Auditorium in Los Angeles.

Check out 40+ pictures of everyone arriving at the NAACP Image Awards below and when you continue reading…

Actor Lance Gross is really doing his thing these days! He recently released a new photo shoot entitled “My Life” with photographer Hannibal Matthews. The photo shoot literally features shots of every element of his life which starts with him waking up to his fly fiancee Eva Marcille. He then heads to Tyler Perry Studios to shoot “House of Payne,” and he typically ends his day sitting court side on the floor with floor at an Atlanta Hawks game… or at a strip club (LOL). Clearly, his life isn’t half bad! Check out the shoot below…

Halloween 2009 was a pretty big event because it fell on a Saturday night, and you know the celebrities showed up and showed out at various events/parties over the weekend. Here are just a few of our favorites…

Eva Marcille and Lance Gross hit up Eva’s 25th birthday celebration at EZ Studios in New York City Saturday night (Oct 31). Eva’s birthday party doubled as a Halloween party and we’re not entirely sure who Eva went as … but if we could guess, we’d say Lance went as a “Blood.”

Steph Jones posted this pic of him and his singer girlfriend Jordin Sparks getting ready for their Halloween night out to his Twitter account over the weekend. Steph was dressed a “woman with a bad weave” and Jordin was “killer Dorothy.”

LaToya Jackson served up milkshakes at Millions of Milkshakes in West Hollywood Saturday (Oct 31) to raise money for an AIDS project. We have no clue who she dressed up as, or why she even dressed up at all. She’s pretty scary on a day-to-day basis! LOL

Singer/socialite Teyana Taylor dressed up as Shenenah from the popular 1990′s TV show Martin. Her friends were Key Lo Lo and Bonquisha (Shenenah’s friends).

Angela Simmons went out as Minnie Mouse. She and her rapper boyfriend Skillz hit up the 3rd Annual Play-N-Skillz Halloween Bash at the House of Blues Saturday night (Oct 31) in Dallas, TX.

Rapper Slim Thug (dressed up as Jay-Z) also hit up Play-N-Skillz’ Halloween party in Dallas.

Actors Sam Trammell, Rutina Wesley, Kellan Lutz and Ashley Greene posed for pictures together as they arrived at Veuve Clicquot’s Yelloween At TAO And LAVO in Las Vegas Saturday night (Oct 31). Sam and Rutina star in the HBO hit series “True Blood,” while Kellan Lutz and Ashley Greene are the stars of the “Twilight” hit movie series.

And singer Kat Deluna attended the Heroes vs. Villains Halloween Party Saturday night (Oct 31) at the Gramercy Park Hotel in New York City.

Actor Evan Ross recently turned 21 and threw a birthday party for himself at Guys and Dolls nightclub in Los Angeles Friday night (Aug 28). His mom Diana, his sisters Tracee and Chudney his brother, Ross Arne Naess and his girlfriend Cora Skinner all partied with Evan in the VIP section of the club. Each of them wore a white glove in honor of Michael Jackson, whose birthday was the next day. Actress/model Eva Marcille was also spotted at the club.

Singer Estelle and actress/model Eva Marcille posed for a pic together on the red carpet of the Casio G-Shock “Shock the World 2009″ event at Cipriani Wall Street Wednesday (Aug 5) in New York City. Other celebs who hit up Casio G-Shock’s celebration of 26 years in business were Ashanti, Russell Simmons, Adrienne Bailon and more.

Continue reading for the rest of the pics!

PHOTOS: GETTY IMAGES / FILM MAGIC / WENN

Basketball star Carmelo Anthony, Rapper Ludacris and skateboarder Rob Dyrdek are the new faces of TAG signature series body spray and the three of them were pictured clowning around on the red carpet of the launch party for the new line of TAG body sprays at the London Hotel Tuesday (Jul 28) in West Hollywood.

Other celebs who hit up the event were Melo’s fiancee Lala Vazquez, singer Teairra Mari, model/actress Eva Marcille, actor Lance Gross and more. Continue reading for all of the pics!

PHOTOS: GETTY IMAGES / WIRE IMAGE

Beyonce was among many performers who took the stage Friday night (Jul 3) in New Orleans during Day 1 of the 2009 Essence Music Festival. The Coca-Cola sponsored event also saw performances from Ne-Yo, John Legend, and others. Continue reading for lots of pics from day one of the event and keep checking back as we upload photos from the entire weekend!

PHOTOS: WIRE IMAGE / GETTY IMAGES

Just because you’ve got a good bit of cash in the bank, it doesn’t mean you can’t go out and do some bargain shopping every now and then. Everything you buy doesn’t have to have a $1,000 nametag attached to it!

Model/actress Eva Marcille gave paparazzi the peace sign as she browsed around and did some shopping at Melrose flea market in Los Angeles Sunday (June 14) afternoon. Continue reading for a few more pics of Eva the Diva.

PHOTOS: WENN

Actors Columbus Short and Michael Clarke Duncan, along with TV personality Steve-O, were among the celebrities who attended Hollywood Life’s 11th Annual Young Hollywood Awards, held Sunday (Jun 7) at the Eli and Edythe Broad Stage in Santa Monica, CA. Other celebrities who attended the event, which honors young actors, musicians and other entertainers, include: Lala Vazquez, Adam Lambert, Eva Marcille and others. Continue reading for all of the pics!

PHOTOS: GETTY IMAGES // WIRE IMAGE // FILM MAGIC

Lance Gross and Eva Marcille, who are engaged to be married, hit up the 135th annual Kentucky Derby at Churchill Downs Saturday in Louisville, Kentucky. The Kentucky Derby is where all the celebs and rich people show up and show out in their Sunday’s best (even though the event is held on Saturday lol), bet on horses and watch them race. The ladies wear the big hats and the guys get all dougied up in the best suits in their closets. Other celebs who attended the event include Mekhi and Oni Phifer, Kim Kardashian, Tyrese and more. Continue reading for all the pics!

PHOTOS: WIRE IMAGE // GETTY IMAGES

Tyra Banks attended the 4th Annual New York Times Sunday with the Magazine at TimesCenter Sunday in New York.

Eva Marcille and Tichina Arnold took a picture together Friday night at the Grand Gala VIP reception at The Gillespie in Louisville, Kentucky.

Butt buddies Jay-Z and Larry Johnson (throwing up the signature “Roc” symbol) posed for pics at Jay’s pre-fight party at Lavo Friday night in Vegas. We wonder if these two are still “roommates” …

Our favorite “do nothing” celebrity Kim Kardashian hit up the 2nd Annual Derby Spectacular celebration at Glassworks in Louisville, KY Friday. Above she can be seen reading a Louisville Courier Journal paper featuring a frontpage article featuring none other than … herself!

R&B singer Keri Hilson was getting her album promo on Friday in London as she taped an episode of BBC2′s “Sound” music show.

Legendary R&B singer Patti Labelle performed the National Anthem during opening weekend for the Newark Bears at Bears & Eagles Riverfront Stadium Friday in Newark, New Jersey.

Actress Zoe Saldana, looking hella gorgeous, strutted her stuff down the red carpet of the premiere of “Star Trek” at the Grauman’s Chinese Theater Thursday in Hollywood. Zoe plays Nyota Uhura in the movie.

PHOTOS: GETTY IMAGES

Co-stars Jamie Foxx and Robert Downey Jr. posed for photos on the red carpet of the Los Angeles premiere of The Soloist at Paramount Studios Sunday night. Other celebrities who made their way to the premiere and stopped for photos on the red carpet include Eva Marcille, Lance Gross, Halle Berry and more. Continue reading for the rest of the pics.

PHOTOS: WIRE IMAGE / FILM MAGIC / GETTY IMAGES

Ja Rule was giddy as a mutha as he performed at the Grand Opening of Float and 207 at the Hard Rock Hotel in San Diego Friday. Homeboy must be ecstatic to finally be collecting a check … that is, if he didn’t do this event for free. Let’s be real now. These days, who’d put up good money for a Ja Rule performance or appearance? We are in a recession, after all.

Actor Taye Diggs was all smiles on the Red Carpet of “The Reasons to be Pretty” Broadway opening night party at Hudson Terrance Thursday night in New York. It was recently announced that the actor was expecting his first child with his wife of 6 years, actress/singer Idina Menzel. The two have been together since 1996.

Comedian/actor Kevin Hart looked surprised as hell Thursday night when a photog snapped a photo of him at “The Round Table” 1 year anniversary party at M2 in New York. The event also doubled as a birthday party for Lenny S and Maya The B, hosts of The Round Table, which airs on rockmetv.com.

Complex Magazine threw a party Thursday night celebrating their 7th year in business and 88-Keys and Consequence posed for a photo holding up the latest issue, which features rapper Kanye West. The cover boy didn’t attend the party.

Model/attempted singer Cassie was spotted solo (as in Diddy was no where in sight) Thursday night at some Home Cooking Thursdays event at Imperial in New York. Whatever gets the bills paid, we guess… Can’t knock a chick trying to outlast a recession, right?

Actress Tatyana Ali, or Ashley Banks (whatever you prefer), posed for photos on the Red Carpet of USA Networks’ “American Character: A Photographic Journey” exhibition opening at Pepco’s Edison Place Gallery Thursday night in Washington, D.C.

Actress Vivica A. Fox hit up the One for Jasmina Benefit at John Allen’s Wednesday night in New York. Jasmina Anema is a six year old from Brooklyn battling leukemia, and is in dire need of a bone marrow transplant. But finding a match, which would most likely come from an African American, is especially difficult because Jasmina is adopted and has no siblings. Her battle and the race to find a match for the bone marrow transplant has garnered a lot of press and media attention, especially from the Black celebrities, including Rihanna, Kelly Rowland, Natalie Cole, Vivica A. Fox and more.

Soon-to-be newlyweds Lance Gross and Eva Marcille were all booed up at the Los Angeles screening of “Russell Simmons Presents Brave New Voices,” held at the Steven J. Ross Theater on the Warner Bros. studio lot last Wednesday in Burbank, California.

Actress/singer Jennifer Hudson was spotted at the Balthazar VIP Dinner, sponsored by Topshop, Wednesday night in new York. Catch her in a town near you as she goes on tour with Robin Thicke! The tour kicked off last Tuesday (Mar. 31st) in Albany, NY and will feature key dates in Philadelphia (Apr. 3rd), New York City (Apr. 10th), Atlanta (Apr. 15th), Chicago (Apr. 25th) and more.

PHOTOS: GETTY IMAGES / WIRE IMAGE / FILM MAGIC

After more than a year of dating, America’s Next Top Model winner Eva Marcille and Tyler Perry’s House of Payne star Lance Gross are engaged. They discussed the details in a recent interview with Essence Magazine, in which they revealed that Lance popped the question, on bended knee of course, in front of family and friends on Christmas Eve.

On Wednesday, December 24, while vacationing with their families at the couple’s favorite winter getaway spot—the Big Bear ski resort in the San Bernardino Mountains outside of Los Angeles—Marcille and Gross decided to open gifts after dinner in their rented cabin. When Marcille opened her gift—a pillow with a note attached that read: “Hope you like it. Give this pillow to the man you love and he will explain.” After taking the pillow and using it as a cushion, Gross got on bended knee and popped the big question with a 3.36-carat 1895 Pave Cartier ring at 11:30 P.M. PST.

“I was in a complete state of shock!” the 24-year-old Los Angeles native tells ESSENCE.com. “I cried. It was totally unexpected. I’m still in shock. I could not even sleep because I was afraid that I might wake up from the most beautiful dream ever.”

“Eva’s mouth went from closed to on the floor!” jokes Gross, 27, a Howard University alum. “She asked, ‘Baby, is this real? Baby, are you playing with me?’ Then she said, ‘Forever and always: Yes, Yes, Yes!’ And jumped up and hugged me, crying, and then she did her happy dance!”

The blissful couple (an item for a year and a half) first locked eyes at an audition for the film “The Express” two years ago. They were formally introduced on the set of Tyler Perry’s “House of Payne” during a table read. Though Marcille and Gross have yet to set a date, they’re strongly considering a beautiful summer wedding in 2010.

Gross, a NAACP Image Award-winning actor has appeared in Perry’s film “Meet the Browns.” Marcille, winner of cycle three’s “America’s Next Top Model,” recently joined the cast of the popular soap opera “The Young and the Restless.”

Congrats to the happy couple! Check out the rest of their exclusive photo shoot with Essence Magazine below.