2 Chainz Rolls Out New Single “I’m Different,” Talks Music Video Treatment
2 Chainz is gearing up to give fans yet another single from his solo debut “Based On A T.R.U. Story.”
With the cover art for his brand new single “I’m Different,” the Atlanta rapper pays homage to his home state of Georgia by featuring peaches. The peach on top of the pile is golden signifying it’s difference from all the others in the crowd.
The imagery is consistent with the rest of 2Chainz campaign for the album because it is minimalist, but manages to get the point across — quite similar to the infamous album cover that Kanye West’s creative firm DONDA created for him.
The song is produced by the awesomely named DJ Mustard who most will remember for Tyga’s infectious hit “Rack City.”
2Chainz also made a statement regarding the visual for the single, and hinted at him having some involvement directing.
Speaking with MTV, the rapper formerly known as Tity Boi commented, “I wrote the treatment for that and I’m really excited to continue pushing the envelope and giving the fans something to see, some excitement again, really building that curiosity up with hip-hop again — I’m happy to be one of the frontrunners for that campaign.”
Let’s hope that the difference 2 Chainz presents shines similarly to the peach in the single art. Listen to the single below, and see what it’s like to be “different” according to 2Chainz.